The contract between HP and Beats is winding down and HP has chosen Bang & Olufsen audio solutions for their next generation high-end Spectre, Omen, Envy and some other commercial PCs. The B&O Play label will be on lower-cost Pavilion PCs and tablets. The companies will also resell audio Bang & Olufsen accessories for HP hardware. The move was expected when Apple acquired Beats for $3 billion last year. HP will begin rolling out the new audio solutions for PCs this spring.
HP announced that their collaboration with Bang & Olufsen will bring the globally recognized sound of Bang & Olufsen and B&O PLAY to HP's PCs, tablets and accessories.
Ron Coughlin, senior vice president, Personal Systems, HP stated that "Audio plays an important role in the experience customers have on their PCs, tablets and accessories whether it's watching a movie, listening to music or Skyping with friends and family. With their passion and expertise, we are thrilled to work with Bang & Olufsen to create exceptional sound experiences for customers."
Bang & Olufsen is a globally recognized audio and video technology company with 90 years of experience in acoustic excellence and audio performance. Most recently, the company has launched a range of innovative products including its BeoPlay H8 Headphones, BeoPlay A2 music system and BeoSound Moment.
HP and Bang & Olufsen will custom tune each notebook, desktop, tablet and accessory for precise sound. In all HP devices that carry the Bang & Olufsen or B&O PLAY brand, a dedicated audio island isolates the sensitive audio circuits from other signals on the motherboard. The headphone jack limits the amount of metal parts to reduce ground noise to help further perfect the audio experience on HP devices.