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Apple's Mac Shipments are expected to Grow 10-15% in 2015


According to a new DigiTimes report, Apple's PC shipment performance will beat the industry's average in 2015 as it did in 2014, and total shipments of its Mac-series notebooks and desktops are likely to grow 10-15% on year to 20-23 million units in 2015, from 19.59 million units shipped a year earlier, according to Taiwan-based supply chain makers.


Apple's PC shipments for the fourth quarter of 2014 and for all of 2014 were up 14.09% and 14.43%, respectively, from a year earlier. Global PC shipments were down 2.4% and 2.1%, respectively, during the same periods.


Compared to an estimated 10-15% shipment growth for Apple's PCs in 2015, global PC shipments are expected to drop 3.3% in the year, according to DigiTimes Research.


Additionally, the release of the much-anticipated 12-inch MacBook Air will further enrich Apple's product lineup and offer more flexibility for Apple to adjust its pricing strategy, said the sources. Apple is likely to lower the prices for its 11- and 13-inch notebook series after the launch of 12-inch MacBook Air, the sources indicated.


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