Apple's SoHo Store in New York Hosted the Artists behind the "Start Something New" Ad Campaign
Apple began a new ad campaign last week called "Start something new." If you haven't visited Apple's web site recently, then you should take a look their home page promoting this campaign. The new campaign is now rolling into Apple Stores and taking over tradition Apple product photos to promote artist's work done on an iPad, iPhone and Mac computers. According to Associated Press, Apple commissioned the work of 12 artists at various stages of their career to create works meant to inspire. Yesterday the artists behind Apple's new ad campaign were at a special event held at the Apple SoHo Store.
Some of the artists gathered Thursday at Apple's SoHo store in New York to talk about their work. Just as technology has transformed the way we work and interact with one another, it has also changed the way we create.
For painter Roz Hall, that's meant shifting away from the canvases and acrylic paint he started out using in art school to an iPhone app called Brushes. After not painting for many years, Hall in 2010 read about a group of artists who started using their iPhones and sometimes iPads, which had just come out. "I had an iPhone at home and I downloaded the Brushes app," he says. "That was a wonderful, simple application."
Alistair Taylor-Young, whose photography career spans two decades and has shot for fashion icons such as Armani and Fendi and magazines ranging from Condé Nast Traveler to French Vogue, took photos of rainy cityscapes with the iPhone 6 for Apple's project.
"Crystal Mosaic," as noted above uses the phone's own camera app to bring drops of rain on glass into focus, showing ordinary scenes through a different perspective. You could read more about the show here. The photos below were taken by ifo Apple Store.
For the record, Microsoft kick-started this kind of promotion of Artists using the Surface Pro 3 back in mid-December with artist Phil Galloway. Of course Apple using their own Apple Stores to heavily promote the works of art in the form of mini-art galleries is simply ingenious. If Apple's campaign hits every Apple Store, that could roughly translate into hundreds of millions of people seeing these artworks, easily surpassing the foot traffic of most art galleries and museums.
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