Apple Drastically Raises iPhone Prices in Russia by 35%
We reported last week that Apple's online store in Russia was halted due to the Russian Ruble derailing. Today, The Moscow Times via Bloomberg reports that Apple has raised iPhone prices in Russia by 35 percent, its second increase in less than a month to account for the ruble's plunge against the U.S. dollar.
According to Bloomberg, "An iPhone 6 with 16 gigabytes of memory now costs 53,990 rubles ($956), Apple said today on its Russia website. The previous official price was 39,990 rubles, though Apple had halted online sales in Russia on Dec. 16, citing 'extreme' ruble fluctuation.
The ruble has lost about 30 percent versus the dollar this quarter amid falling oil prices and economic sanctions against Russia, making the revenue Apple and other U.S. companies earn in the country worth less in dollars.
Apple had raised prices in Russia by about 25 percent at the end of November. With the latest increase, the iPhone's price in rubles has risen 69 percent in less than a month."
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