A New Study Indicates that Students Still Prefer Apple's iPhone, iPad and Headphones, Thanks to Beats
As the leading student-first connected learning platform, Chegg makes higher education more affordable, more accessible, and more successful for students. Chegg surveyed 880 college students attending 2-year and 4-year colleges between December 16th and December 19th to see what electronics such as smartphones, tablets and headphones students preferred. For Christmas gifts the winner with students is all things Apple – but the jumbo chart presented in our report also shows you what other gifts that could make the grade this holiday season.
Smartphones
Apple has a commanding lead in smartphones, with 51% of all respondents indicating a preference for a brand new iPhone. Samsung is the only other brand of smartphones to crack double digits, coming in at 29% likely driven by lower price. In fact, smartphones could be categorized as Apple, Samsung and the seven dwarfs.
Digging a little deeper into the numbers, things get interesting when broken down by gender. Girls have an overwhelming preference for Apple (57%), while guys are a little more lukewarm on the iconic brand (44%). Samsung maintains a steady number 2 position across both genders, with slightly more men preferring Samsung (30%) than women (29%).
Tablets
Again, it's no surprise that Apple is the tablet category leader among college students, but oddly didn't provide an actual number. Who was in second? Surprisingly it was Microsoft that came in second with 23%. Samsung comes in a solid third with 18% of students indicating a preference for Galaxy tablets.
Headphones
Recently acquired by Apple, Beats are the brand of headphone desired by more college students than any other, but headphones are also the category in which we see the most significant gender bias. 46% of all students prefer Beats while 24% of all students want Bose. However, while 55% of girls prefer Beats, only 33% of boys do, which places Beats in a statistical dead heat with Bose, as 30% of male college students indicated a preference for Bose over Beats, perhaps driven by a preference for function over form.
Methodology
We surveyed 880 college students attending 2-year and 4-year colleges between December 16th and December 19th. Data was weighted and quoted to national norms. The sample was drawn from Chegg's proprietary national panel of 25,000 students. Data is accurate to within +/- 3.2% at the 95% confidence level.
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