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Apple Seeks Trademark for "Metal" Icon

Today the European Patent & Trademark Office published Apple's latest
trademark filing for their "Metal" icon as noted in our cover graphic (without the text). Apple's Metal is a low-level, low-overhead hardware-accelerated graphics API that debuted in iOS 8. It is intended to bring to iOS some of the performance benefits of similar APIs on other platforms, such as AMD's Mantle and Microsoft's DirectX 12. Apple states that Metal "lets developers create highly immersive console-style games on iPhone. Metal is optimized to allow the CPU and GPU to work together to deliver detailed graphics and complex visual eects."


Apple's EU Trademark Application In-Part for "Metal" Icon



According to European Patent and Trademark Office's documentation, Apple's Metal icon trademark was filed under four International Classes with details as follows:


International Class 9: "Computers; computer peripheral devices; computer hardware; computer gaming machines; hand held computers; tablet computers; handheld electronic game units adapted for use with an external display screen or monitor; handheld digital electronic devices and software related thereto; handheld mobile digital electronic devices; digital format audio players; digital video recorders and players; video cassette recorders and players; digital versatile disc recorders and players; audio, video, and digital mixers; network communication apparatus; electronic communication equipment and instruments; audiovisual teaching apparatus; optical apparatus and instruments; telecommunications apparatus and instruments; telephones; wireless communication devices for voice, data or image transmission; chips, discs and tapes bearing or for recording computer programs and software; televisions; television receivers; television monitors; computer software; computer and electronic games; computer software for creating, authoring, distributing, downloading, transmitting, receiving, playing, editing, extracting, encoding, decoding, displaying, storing and organizing text, data, graphics, images, audio, video, and other multimedia content, electronic publications, and electronic games; computer software for use in recording, organizing, transmitting, manipulating, and reviewing text, data, audio files, video files and electronic games in connection with computers, televisions, television set-top boxes, audio players, video players, media players, telephones, and handheld digital electronic devices; computer software to enable users to program and distribute text, data, graphics, images, audio, video, and other multimedia content via global communication networks and other computer, electronic and communications networks; computer software for use on handheld mobile digital electronic devices and other consumer electronics; electronic publishing software; electronic publication reader software; downloadable pre-recorded audio and audiovisual content, information, and commentary; downloadable electronic books, magazines, periodicals, newsletters, newspapers, journals, and other publications; database management software; application development software; computer software used in developing other software applications; computer operating system software; application programming interface software for use in developing applications for execution on graphic processor units; user manuals in electronically readable, machine readable or computer readable form for use with, and sold as a unit with, all the aforementioned goods; computer equipment for use with all of the aforesaid goods; electronic apparatus with multimedia functions for use with all of the aforesaid goods; electronic apparatus with interactive functions for use with all of the aforesaid goods; accessories, parts, fittings, and testing apparatus for all of the aforesaid goods; optical apparatus and instruments; integrated circuits."


International Class 16: "Printed publications, books, magazines, periodicals, newsletters, brochures, booklets, pamphlets, manuals, journals, leaflets, handbooks, reference manuals, instruction manuals, catalogues, and advertising and promotional materials."


International Class 41: "Providing education, training, classes, workshops, tutorials, conferences, electronic publications, and online library services in the field of computers, information technology, computer programming, computer software, computer games, and computer software and computer game development."


International Class 42: "Computer programming services; design and development of computer hardware and software; consulting services in the field of computers, information technology, computer programming, computer software, computer games, and computer software and computer game development; providing computer hardware and software information online."



Apple's TM filing for Metal, the word, was filed in Europe in October.


Apple files for "Apple Swift" Trademark in Europe


On a last note, Apple filed for the "Swift" trademark in Europe last month and today a second filing was published that is to protect "Apple Swift" as an alternative form of the trademark under application 013499066. It was filed under the same International Classes as Swift, being 9, 41 and 42.


130. PA - Bar - NoticePatently Apple presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.




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