IDC's Senior Research Analyst, Jitesh Ubrani noted that "Although the low-cost vendors are moving a lot of volume, the top vendors, like Apple, continue to rake in the dollars. A sub-$100 tablet simply isn't sustainable—Apple knows this—and it's likely the reason they aren't concerned with market share erosion," based on such competition. Did it do Samsung any good this quarter to be a "volume leader?" I think not.

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