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10. News
Yesterday at Samsung's Business Discovery Day in London, Jae Shin, VP of Samsung's Knox mobile security business group, was asked whether Samsung was worried about losing its early lead in the fledgling wearables market when Apple releases its long-rumoured iWatch. Shin argued that consumer are not so obsessed with brands anymore and now have the know-how and the resources to make a smart decision. Shin added that "Wearable devices don't need Apple's help to take off."


While the iPhone did help to bring about the smartphone revolution, Shin now sees it a little differently. "I think in the beginning maybe it was just about branding, but I think now consumers have the know-how and the resources to make a smart decision."


While Apple's iWatch, whenever it's revealed, will no doubt attract a lot of publicity, Shin told Computing that "for consumers, it isn't necessarily Apple devices that generate excitement anymore and other vendors can also get a piece of the pie."


With Apple's iOS being a closed system, Samsung feels that they have an advantage over Apple. Shin noted that "At Samsung, we provide a lot of technical support and SDKs to developers so that they actually create innovation solutions and applications and user experiences that provide what the consumer wants; transparent technology. They want to be able to use it for a purpose they're going to benefit from."


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