Apple Files Three New Trademarks for "iBeacon" Icons in Color and Black and White
Back in November Apple filed four iBeacon trademark applications which covered future financial services, e-commerce, consumer loyalty programs and much, much more. Today, the US Patent & Trademark Office published three new Apple trademark applications covering the iBeacon icon in color and black and white. The applications were actually filed on April first but were delayed in being published to the public until today. Whether they wanted to avoid April fool's day is unknown at this time. Apple filed their icons under two International Classifications covering a wide range of applications including, advertising, business services, retail store services and a car audio apparatus which likely translates into being a part of Apple's CarPlay.
Apple's TM Application In-Part for "iBeacon" Icon
The US Patent and Trademark Office published three trademark applications from Apple today covering their new iBeacon icon. Two cover iBeacon's color icon and the third covers the icon in Black and White.
According to US Patent and Trademark Office's documentation, Apple's '890 trademark filing for iBeacon was filed under International Class 009 which specifically covers "Computers; computer peripheral devices; computer hardware; handheld digital electronic devices; digital format audio and video players; radios, radio transmitters, and receivers; car audio apparatus; audio components and accessories; network communication apparatus; electronic communication equipment and instruments; optical apparatus and instruments; telecommunications apparatus and instruments; global positioning system (GPS) devices; telephones; wireless communication devices for voice, data or image transmission; apparatus for data storage; computer software; couplers, cables, chargers, docks, docking stations, interfaces, and adapters for use with all of the aforesaid goods; computer equipment for use with all of the aforesaid goods "
The color trademark was also filed under trademark filing # 86238947. Under that filing they listed it under International Class 035 which specifically covers, "Business management; data processing services; advertising agency services; advertising, marketing, and promotion services; advertising and marketing consultation; sales promotion services; promoting the goods and services of others; conducting market research; analysis of advertising response and market research; design, creation, preparation, production, and dissemination of advertisements and advertising material for others; media planning services; administration of consumer loyalty programs; arranging and conducting incentive rewards programs to promote the sale of goods and services; providing business, consumer, and commercial information over computer networks and global communication networks; business services, namely, providing computer databases regarding the purchase and sale of a wide variety of products and services of others; retail store services; online retail store services provided via the Internet and other electronic and communications networks; arranging and conducting of commercial, trade, and business conferences, shows, and exhibitions; information, advisory Business management; data processing services; advertising agency services; advertising, marketing, and promotion services; advertising and marketing consultation; sales promotion services; promoting the goods and services of others; conducting market research; analysis of advertising response and market research; design, creation, preparation, production, and dissemination of advertisements and advertising material for others; media planning services; administration of consumer loyalty programs; arranging and conducting incentive rewards programs to promote the sale of goods and services; providing business, consumer, and commercial information over computer networks and global communication networks; business services, namely, providing computer databases regarding the purchase and sale of a wide variety of products and services of others; retail store services; online retail store services provided via the Internet and other electronic and communications networks; arranging and conducting of commercial, trade, and business conferences, shows, and exhibitions; information, advisory and consultancy services relating to all the aforesaid and consultancy services relating to all the aforesaid.
Apple's iBeacon Icon in Color
On the two color icon applications, Apple asserts a claim of priority based on Jamaican application number 063502, filed 10//08/2013.
Apple's iBeacon Icon in Black and White
Apple's black and white icon was filed under application # 86239011 and listed under the very same International class 009 verbiage as noted above for their color icon.
Patently Apple presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.
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