iOS Crushes Android Almost 6 to 1 in Cyber Monday Sales

On Saturday we reported that "Apple's iOS Destroyed Android in Black Friday Mobile Shopping." Late yesterday, IBM released a new report covering the statistics generated from Cyber Monday. According to the report, U.S. shoppers made Cyber Monday the biggest online shopping day in history with a 20.6 percent increase in online sales. Mobile sales led the way, exceeding 17 percent of total online sales, an increase of 55.4 percent year-over-year. The report also noted that Apple's iOS beat Android by almost 2.5 times in online traffic and almost 6 times in actual spending.

Cyber Monday also capped the highest five-day online sales period on record – from Thanksgiving Day through Cyber Monday – which grew 16.5 percent over the same period in 2012.

Cyber Monday 2013 Stats Breakdown

iOS vs. Android: On average, iOS users spent $120.29 per order, compared to $106.70 per order for Android. iOS traffic reached 22.4 percent of all online traffic, compared to 9.1 percent for Android. iOS sales reached 14.5 percent of all online sales, compared to 2.6 percent for Android.

Online Sales Set New Record: Cyber Monday online sales grew by 20.6 percent over 2012. Average order value was $128.77, down 1 percent year-over-year.

Top Five Cities for Cyber Sales: New York took the top spot for total online retail sales on Cyber Monday. Rounding out the top five were Washington D.C., Los Angeles, Chicago and Atlanta.

Smartphones Browse, Tablets Buy: Smartphones drove 19.7 percent of all online traffic compared to tablets at 11.5 percent, making it the browsing device of choice. When it comes to making the sale, tablets drove 11.7 percent of all online sales, more than double that of smartphones, which accounted for 5.5 percent. On average, tablet users spent $126.30 per order compared to smartphone users who spent $106.49.

Mobile Shopping Soars: Mobile traffic grew to 31.7 percent of all online traffic, increasing by 45 percent over 2012. Mobile sales were also very strong, exceeding 17 percent of total online sales, an increase of 55.4 percent year-over-year.

Retailers "Push" Promotions to Mobile Shoppers*: On average, retailers sent 77 percent more push notifications during the five day holiday shopping period – the alert messages and popup notifications from apps installed on your mobile device – when compared to daily averages over the past two months. Average daily retail app installations also grew by 29 percent using the same comparison.

Posted by Jack Purcher on December 04, 2013 at 08:23 AM | Permalink | Comments (0)