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Christmas Online Stats are in: Apple's iOS Obliterated Android

10. News
Apple's iOS has scored a perfect hat trick against Google's Android this holiday season. It began with iOS destroying Android in the battle for Black Friday mobile shopping sales followed by its crushing victory on Cyber Monday. Today, IBM is reporting that Christmas Day sales show that Apple's iOS Obliterated Android. This is why developers flock to Apple's World Wide Developer Conferences annually to stay ahead of the game with the latest and greatest iOS upgrades. Even with a much smaller user base than Android worldwide, it's a proven fact that Apple's iOS iDevices are purchased by a distinguished and advanced customer base. It's a fact that continually puts more profits into developers' hands than Android hands down.


According to IBM Digital Analytics Benchmark, overall Christmas Day online sales were up 16.5 percent over the same period last year.  Here are the numbers worth noting:


  • Mobile Traffic and Sales: Mobile traffic was the highest we've seen over this holiday season, accounting for 48 percent of all online traffic, up 28.3 percent compared to the same period last year. Mobile sales also remained strong, approaching 29 percent of all online sales, up 40 percent over 2012.


  • Smartphones Browse, Tablets Buy: Smartphones drove 28.5 percent of all online traffic compared to tablets at 18.1 percent, making it the browsing device of choice.  When it comes to making the sale, tablets drove 19.4 percent of all online sales, more than twice that of smartphones, which accounted for 9.3 percent.  Tablet users also averaged $95.61 per order, versus smartphone users, who averaged $85.11 per order.


  • Apple's iOS vs. Google's Android: As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android. On average, iOS users spent $93.94 per order, nearly twice that of Android users, who spent $48.10 per order.  iOS also led as a component of overall traffic with 32.6 percent vs. 14.8 percent for Android.


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