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Will Apple Challenge a newly filed "Swiss Apple Inc." Trademark?

1. Cover News - Will Apple Challenge Trademark
Today a new trademark surfaced at the US Patent and Trademark Office that Apple may want to challenge before it gets approved. The trademark is for a logo noted as "Swiss Apple Inc." which is a company out of Carlsbad California. The application was filed electronically under number 86031606.

 

2. Apple Swiss Inc. TM application for logo

I almost thought it was an Apple logo for a future watch – and that may have been on the mind of the company filing for the logo. No international classification was noted in their filing, so we can't verify what the company or logo is representing. Is it for a device or fruit company? This is what I'm sure Apple legal will have to look into.

 

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