Apple Hires Brilliant Retail Star to Expand Apple Stores
Apple Getting Aggressive with iPhone 4S Pricing in India

Apple on Target to Hit 50% of North American Smartphone Traffic by New Year due to new iPhone 5 Models

PA - Title Bar - Statistics
Apple's release of two new iPhone models on September 20, 2013 was the company's latest salvo in the smartphone market. The two respective models, the iPhone 5S and iPhone 5C, were aimed to appeal to different sets of customers with two separate price points and some feature differences. Initial domestic sales estimates for both devices have been positive, and based on the latest usage figures, the iPhone 5S and 5C have already made a significant impact on the iPhone ecosystem.

A new study by Chitika Insights examined tens of millions of North American ad impressions generated by iPhone users between September 13 and October 3, 2013. Below, a graph depicts the usage share of all iPhone 5 devices as compared to total North American iPhone Web traffic:


2AA - Chitika stats iPhone 5 models - web traffic North America

The share of North American iPhone Web traffic generated by iPhone 5 users rose by about four percentage points in the week following the release of the iPhone 5S and 5C. With the iPhone's large existing install base, this 4% increase represents a sizable shift in the iPhone ecosystem.


Additionally, with both of the latest devices still less than a month old, it's reasonable to assume that future purchases will drive iPhone 5 users to generate 50% of total iPhone Web traffic sooner rather than later.


This has obvious implications for mobile application and Web developers in terms of compatibility and functionality issues, but also for the technology industry as a whole. Assuming that 50% mark is surpassed within the next several months, Apple will have a plurality, and possibly a majority, of its iPhone customer base using a device less than one and a half years old. Should this occur, states Chitika, it would be a remarkable achievement, especially for an industry player as large as Apple.


PA - Bar - News
About Comments: Patently Apple reserves the right to post, dismiss or edit comments.



Thanks for your comment, Odo. However, you're definitely a glass is half empty kind of guy. You always have something negative to say.

Apple's gains in U.S. market share will amount to nothing. Knowing that, more big investors will avoid buying Apple and the stock will continue to fall. U.S. market share will do nothing for Apple as far as shareholder value is concerned. Whatever profits Apple makes won't reach shareholders as Apple quickly squirrels away its reserve cash.

The comments to this entry are closed.