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Apple Files for iAd Workbench Trademark

1a. Cover iAd Workbench
Apple launched iAd Workshop in early June of this year. It makes in-app advertising more accessible to developers. The service allows for ad campaign budgets starting at US$50, making it easier for developers to promote their apps directly to iPhone, iPad and iPod touch owners. Shortly after iAd Workbench was launched, Apple ran into a security breach which shut the service for days. Today, the US Patent and Trademark Office published Apple's trademark filing for iAd Workbench.

Apple's Trademark Application In-Part for "iAd Workbench"


2. Apple's Trademark Application in-part for iAd Workbench

Apple filed their trademark under International Class 009 which specifically covers "computer software development tools; computer software for creating, transmitting, and managing advertisements."


Apple Supplied USPTO Specimens


Apple included several graphic specimens with their application which included everything noted on this iAd Workbench page. The first of the graphic specimens are noted below.

3 Apple's USPTO Specimen



PA - Bar - Notice
Patently Apple presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.



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