Apple's Trademark Application In-Part for "Touch ID"

Apple Trademark Class Details for "Touch ID"

Apple has filed their trademark under two distinct classes in Canada, namely "Wares" and "Services" in lieu of the traditional International Classes.

Wares

Apple's Touch ID trademark covers the following: Computers; computer peripheral devices; computer hardware; computer gaming machines; hand held computers; tablet computers; personal digital assistants; electronic organizers; electronic notepads; electronic book readers; handheld electronic game units adapted for use with an external display screen or monitor; handheld digital electronic devices and software related thereto; handheld mobile digital electronic devices capable of providing access to the Internet and for the sending, receiving, and storing of telephone calls, faxes, electronic mail, and other digital data; electronic handheld units for the wireless receipt, storage and/or transmission of data and messages, and electronic devices that enable the user to keep track of or manage personal information; sound recording and reproducing apparatus; MP3 and other digital format audio players; digital audio recorders; digital video recorders and players; audio cassette recorders and players; video cassette recorders and players; compact disc recorders and players; digital versatile disc recorders and players; digital audio tape recorders and players; radios, radio transmitters, and receivers; audio, video, and digital mixers; audio amplifiers; audio receivers; audio decoders; car audio apparatus; earphones, headphones; audio speakers; microphones; audio components and accessories; modems; network communication apparatus; electronic communication equipment and instruments; audiovisual teaching apparatus; optical apparatus and instruments; telecommunications apparatus and instruments; global positioning system (GPS) devices; telephones; wireless communication devices for voice, data or image transmission; cables; apparatus for data storage; magnetic data media; chips, discs and tapes bearing or for recording computer programs and software; facsimile machines; cameras; batteries; televisions; television receivers; television monitors; set top boxes; computer software; computer and electronic games; global positioning system (GPS) computer software; computer software for travel and tourism, travel planning, navigation, travel route planning, geographic, destination, transportation and traffic information, driving and walking directions, customized mapping of locations, street atlas information, electronic map display, and destination information; computer software for creating, authoring, distributing, downloading, transmitting, receiving, playing, editing, extracting, encoding, decoding, displaying, storing and organizing text, data, graphics, images, audio, video, and other multimedia content, electronic publications, and electronic games; computer software for use in recording, organizing, transmitting, manipulating, and reviewing text, data, audio files, video files and electronic games in connection with computers, televisions, television set-top boxes, audio players, video players, media players, telephones, and handheld digital electronic devices; computer software to enable users to program and distribute text, data, graphics, images, audio, video, and other multimedia content via global communication networks and other computer, electronic and communications networks; computer software for identifying, locating, grouping, distributing, and managing data and links between computer servers and users connected to global communication networks and other computer, electronic and communications networks; computer software for use on handheld mobile digital electronic devices and other consumer electronics; electronic publishing software; electronic publication reader software; computer software for personal information management; downloadable pre-recorded audio and audiovisual content, information, and commentary; downloadable electronic books, magazines, periodicals, newsletters, newspapers, journals, and other publications; database management software; character recognition software; voice recognition software; electronic mail and messaging software; computer software for accessing, browsing and searching online databases; electronic bulletin boards; data synchronization software; application development software; user manuals in electronically readable, machine readable or computer readable form for use with, and sold as a unit with, all the aforementioned goods; electrical and electronic connectors, couplers, wires, cables, chargers, docks, docking stations, interfaces, and adapters for use with all of the aforesaid goods; computer equipment for use with all of the aforesaid goods; electronic apparatus with multimedia functions for use with all of the aforesaid goods; electronic apparatus with interactive functions for use with all of the aforesaid goods; accessories, parts, fittings, and testing apparatus for all of the aforesaid goods; covers, bags and cases adapted or shaped to contain all of the aforesaid goods; navigational instruments; apparatus to check stamping mail; remote control apparatus; biometric identification apparatus

Services

Apple's Touch ID trademark covers the following: Business management; business administration; business consulting services; providing office functions; business services, namely, computerized database and file management; data processing services; advertising agency services; advertising, marketing, and promotion services; advertising and marketing consultation; sales promotion services; the bringing together, for the benefit of others, of a variety of goods for review and purchase; promoting the goods and services of others; conducting market research; analysis of advertising response and market research; design, creation, preparation, production, and dissemination of advertisements and advertising material for others; media planning services; administration of consumer loyalty programs; arranging and conducting incentive rewards programs to promote the sale of goods and services; providing business, consumer, and commercial information over computer networks and global communication networks; business services, namely, providing computer databases regarding the purchase and sale of a wide variety of products and services of others; retail store services; online retail store services provided via the Internet and other electronic and communications networks; retail store services in the field of books, magazines, periodicals, newsletters, journals and other publications on a wide range of topics of general interest; retail store services in the field of entertainment featuring movies, television programs, cultural events, sporting events, electronic games, computer software applications, musical works, and audio and audiovisual works; retail store services featuring computers, consumer electronics, telecommunications apparatus, mobile phones, handheld digital electronic devices, computer software, and accessories, peripherals, and carrying cases for such products; product demonstrations; subscription services, namely, providing subscriptions to text, data, graphics, images, audio content, video content, electronic publications, computer software applications, electronic games, and other multimedia content, provided via the Internet and other electronic and communications networks;; arranging and conducting of commercial, trade, and business conferences, shows, and exhibitions; information, advisory and consultancy services relating to all the aforesaid

Priority Filing

Apple's priority filing date is noted as being July 31, 2013. It was filed in Jamaica under application number 63134 in association with the same kind of wares and in association with the same kind of services.

The Biggest Step Ever in Biometric Authentication for Everyday Devices

According to Apple, data from Touch ID is stored in a secure enclave of the Apple A7 processor inside the phone itself, and not stored on Apple servers or on iCloud.

The initial reviews of Apple's Touch ID feature from Mossberg and David Pogue have been quite positive.

Mossberg stated that "It sounds like a gimmick, but it's a real advance, the biggest step ever in biometric authentication for everyday devices."

In context with Touch ID, Pogue stated that "The best part is that it actually works — every single time, in my tests. It's nothing like the balky, infuriating fingerprint-reader efforts of earlier cellphones. It's genuinely awesome; the haters can go jump off a pier." That's the spirit, David.

Photos of the mechanics behind Apple's Touch ID are from iFixit's Teardown report on the iPhone 5S.

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