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It's being reported by Australia's TMWatch and repeated by AppleInsider that Apple recently filed for the trademark "Startup." The fact is that Patently Apple covered Apple's original USPTO application for this trademark back in April 2011, or 28 months ago. While it's nice to know that some in Australia are excited about this revelation, the fact is that it's anything but new for us in North America.


2. 2011 Apple startup TM filing in the US

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