Samsung Struggles to Compete with Apple's iPad
Chitika Insights published a new report today showing Apple's iPad share of Web traffic in North American is holding firm at 82% as we reported on last month. The new report illustrates iPad stats over the last six months where iPad Web traffic has slid from 92% to 82%. In that same time frame Samsung had rung up an anemic 2% growth in their tablet Web traffic to a total of, drum roll please, 4%.
Chitika stated in their report that "The cause of the disparity itself could be due to differences in the user interface, or demographic differences in each tablet's existing user base." Yes, the interface and a whole lot more. As of September 2012, consumers were able to go to Apple's App Store and review over 700,000 apps developed for iOS and find 250,000 of them optimized for the iPad. Consumers love apps.
Why Chitika even bothered to compare Apple's iPad with Samsung's Galaxy tablet Web traffic is a little bizarre to begin with. Furthermore, they touted Samsung's Web traffic growth at a whopping 50%. That's a little much considering that it translates to micro numbers like 2% to 4%. It's a hiccup, not growth. The other thing is that the stats aren't about sales, they're about Web traffic and seasonality is likely where the drop for the iPad numbers came into play. There's more iPads in the market, therefore a spike in traffic is bound to occur during the heavy online shopping months in Q4. You don't have to be a rocket scientist to figure that one out.
The bottom line is that Samsung struggles to compete with Apple's iPad. The stats just prove that out once again.
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Android is a troubled platform, it only has some hype, but their biggest problem is they cant retain their customer base as the software is not stable, after some time, users will have headache, and decided to run away from the platform.
simple tip for Android fans... you buy an Android phone, never upgrade the Android version and never install any applications. your Android phone will last long.
Posted by: miskol | April 30, 2013 at 05:22 AM
Stealing Market share, ideas, concepts, design, strategy etc etc... Need I say more?
Posted by: Shervan | April 28, 2013 at 01:52 PM
Ha, I love you Android heads. You can't seem to focus on the topic at hand. If you don't like the stats, pretend that they're not there and start another conversation. Look at the byline ... take a deep breath and ... see the truth it presents in actual context to the numbers published by Chitika. At 4% of web traffic, saying that Samsung's Galaxy tablet is struggling to compete against the iPad as being very polite, boy.
Posted by: Jack Purcher | April 27, 2013 at 08:06 PM
Apple looks like the company that's doing all the struggling and Samsung looks like it's just breezing along stealing market share from Apple like there's no tomorrow.
Posted by: Laughingboy48 | April 27, 2013 at 02:33 PM