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Apple Invents Creative Smart Packaging for Easy Customization of iDevices using an In-Store Kiosk

1. Apple patent,, smart pkg, customizable content for new devices in pkg
On April 4, 2013, the US Patent & Trademark Office published a patent application from Apple that reveals a possible new retail packaging system. The system is designed to provide an Apple Store customer with the ability to conveniently customize an iDevice's content while it's still in its original packaging. The customer picks the iDevice and brings it to an in-store kiosk so that they could connect the device to the kiosk and be able to customize its content with iTunes, Apps and more. This is great for gift giving situations. The customer will also be able to print out a custom label with a message on it such as Happy Birthday. It's a smart idea plain and simple.

Customize iDevice Gifts using an In-Store Smart Packaging Kiosk


2A. customizing content of a device still in its original retail pkg, Apple Patent

Add Music, Apps and even preset some of the Devices Settings as a Complete Gift


3A smart pkg that allows for customized content

Flowchart of the Ordering and Set-Up Process

4 Flowchart

 Patent Credits


Apple credits Fletcher Rothkopf and Teodor Dabov as the inventors of this patent application which was originally filed in Q3 2011. To review Apple's patent claim and other interesting details, see Apple's patent application 20130086373. Considering that this is a patent application, the timing to market of such an Apple product is unknown.


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Jim Scimonetti

The first thing my wife an I noticed when we bought our iPhones (and later iPads...which are identical to iPhones), is that Apple's idevices are so easy to configure, customize and download apps to, the devices don't even come with instruction books...nor do they need to. Anyone with zero tech experience and half a brain can quickly figure out how to work them and also figure out what is going on by simply poking around on them.

Apples time is better spent giving us stuff we can really making their expensive high-end stuff a little more water resistant.


Love it - Hope it happens!

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