Apple Hit New Record First-Quarter High for iPhone Sales
According to a new IDC report, Apple's smartphone shipment volume hit a new first-quarter high thanks in part to the iPhone 5, with volume growing 6.6% year over year. The last time that Apple posted a single-digit year-over-year growth rate was 3Q09. IDC stated that Apple has held the second spot in the smartphone rankings for the past five quarters.
Apple's mix of models shipped to market is increasingly diversified as it tries to reach new buyers. Kevin Restivo, senior research analyst with IDC's Worldwide Quarterly Mobile Phone Tracker stated that "Phone users want computers in their pockets. The days where phones are used primarily to make phone calls and send text messages are quickly fading away."
When Steve Jobs Introduced the iPhone in 2007 he stated, "… it's the internet in your pocket for the first time ever." His vision that the consumer wanted that convenience proved to be true.
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Unfortunately in addition to only 6.6% yoy growth Apple is apparently going to have to depend on close competitor LG for its future displays. Cook is making the same mistake he has made with Samsung by depending on a competitor as a supplier.
By refusing to at least partially integrating vertically by controlling some of the components Apple users and trying to stick an annual product refresh Cook has made 3 serious management mistakes that have allowed competition to catch up and may even overrun Apple in the near future. These management techniques worked in the past as the mobile industry was developing but now we are in as new phase of the mobile revolution. Apple must now concentrate on rapidly expanding IOS market share worldwide and developing new income streams to maintain income growth.
Posted by: prginww | April 26, 2013 at 07:05 AM