The Financial Post is reporting this afternoon that Apple's CEO has stated that he understands shareholder disappointment over their stock slide to more than 30% but promised that the company was working on new product categories. However, as usual, Cook would not elaborate as to what that could mean. Instead of announcing a stock split, Cook relied on soothing stockholder's pain with a promise. The pressure is now on Apple's CEO to deliver – and if it's to be meaningful, it should be later this year. The good news is that the key word that Cook carefully chose to convey his message with was "categories," which means a lot more than just a simple upgrade to current products. And in plural form, that's really something to look forward to.