Apple Files Two "Retina" Trademark Applications
On June 11, 2010, the US Patent & Trademark Office published Apple's latest trademark application for "Retina" under applications 85056807 and 85056810. Apple has filed their trademark under two distinct International Classes covering such matters as electronic hand-held game units and cell phones. Apple's CEO Steve Jobs stated in their June 7, 2010 press release that "Apple's stunning 3.5 inch Retina display has 960 x 640 pixels—four times as many pixels as the iPhone 3GS and 78 percent of the pixels on an iPad. The resulting 326 pixels per inch is so dense that the human eye is unable to distinguish individual pixels when the phone is held at a normal distance, making text, images and video look sharper, smoother and more realistic than ever before on an electronic display." Learn more about Retina here.
One of Two Apple Trademark Applications In-Part
Apple Trademark: International Class Details
International Class 009: Computers; computer hardware; computer displays; computer software; handheld mobile digital electronic devices used as a telephone, handheld computer, personal digital assistant, electronic organizer, and electronic notepad, and used to access the Internet, electronic mail, and other digital data.
International Class 028: Electronic hand-held game units; hand-held electronic games and apparatus (other than those adapted for use with television receiver only)
Apple asserts a claim of priority for both trademark applications based on Trinidad and Tobago application number 55445, filed 04/13/2010.
Update Oct. 18, 2010: Apple's Retina Trademark filings in both Europe and China have expanded Apple's coverage into International Classes 16 (books, magazines), 35 (promotion services, advertising), 41 (education and entertainment services) and 42 (application service provider services).
Notice: Patently Apple presents only a brief summary of new trademarks with associated graphic(s) for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. Readers are cautioned that the full text of any patent and/or trademark applications and/or grants should be read in its entirety for further details.
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