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Apple Trademarks "New Music Tuesday"

On March 10, 2010, the US Patent & Trademark Office published Apple's latest trademark application for "New Music Tuesday" under application 77950076. Apple has filed their trademark under two International Classes covering retail store services, podcasts and e-publications in the field of entertainment. If you don't subscribe to Apple's iTunes music email service, then you could always check out what's new at the iTunes Store at their "New Music Tuesday" website, here. The question becomes, why did it take Apple almost seven years to file for this trademark?

Apple's Trademark Application In-Part



International Classes Detailed in Today's Trademark Application

International Class 035: Retail store services in the field of entertainment featuring audio and audiovisual works provided via the internet and other computer and electronic communication networks.

International Class 041: Providing podcasts and electronic publications in the field of entertainment featuring audio and audiovisual works.


Apple Specimens


Apple Specimen
Apple's trademark application was filed with the USPTO on March 03, 2010 and published today. According to Apple's documentation, the mark was first used in commerce as early 05/06/2003.

NOTICE: Patently Apple presents only a brief summary of new trademarks with associated graphic(s) for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. Readers are cautioned that the full text of any patent and/or trademark applications and/or grants should be read in its entirety for further details.


The Trademark Company

Regarding why so long, perhaps it was pushed to the back burner with the other trademark issues they have had to deal with (e.g., iPhone being owned by CISCO when Jobs announced it and the recent scuffle over the iPad).

Perhaps it is just that the lawyers simply realized - ooooops, we should file for this.

Or perhaps they are gearing up to enforce the mark against a host of third-party infringers and they are trying to secure the registration prior to doing so.

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