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October 2009

Apple's U.S. Trademark for Magic Mouse Revealed

Magic Mouse Trademark 2009 

On October 30, 2009, the US Patent and Trademark Office published Apple's latest trademark application for Magic Mouse under application 77852610. Apple has filed their trademark under the sole International Classification 009: computer mice. Apple asserts a claim of priority based on Trinidad and Tobago application number 41113 filed 06/25/2009.

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Future Apple iPod Touch to Have Ejectable Component Assembly

 FUTURE IPOD TOUCH EJECTABLE COMPONENT ASSEMBLY FIG 1 
On October 29, 2009, the US Patent & Trademark Office published a patent application from Apple that reveals one of the likely next chapters for Apple's iPod Touch Media Players.  Apple's patent focuses on adding a new ejectable component assembly to couple removable modules. The removable modules may include, for example, integrated circuit cards (ICCs), chip cards, memory cards, flash memory cards, microprocessor cards, smart cards, such as subscriber identity module (SIM) cards, or combinations thereof. In some embodiments, the removable module may contain electronic circuitry from which the electronic device may read data and/or to which the device may write data. Apple's iPhone already has this feature as presented in the report.  

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Apple's Magic Mouse Fulfills A 2008 Patent. So What's Next?

MAGIC MOUSE FUNCTIONALITY 

When Apple launched their new iMac line-up for the Christmas Season last Tuesday, I was certainly pleased to see that their higher end iMac's are now earmarked to sport Intel's i5 and i7 Nehalem processors by November. Equally fun was the news that Apple's iMacs would have LED backlighting, something that was forecasted in a March 2009 patent report. Upon closer scrutiny of Apple's new line-up, it is now clear that Apple's new multi-touch mouse, rebranded as the Magic Mouse, was equally forecasted in yet another patent report posted in June 2008 which was appropriately titled "Apple's Mighty Mouse to Incorporate Touch Pad." In that patent, Apple pointed to several advantages of a multi-touch mouse: One being that "it requires no obvious button to actuate a GUI movement. Buttons break the surface of the housing and are therefore less aesthetically pleasing." Secondly, the patent stated that "the user can manipulate his or her finger side to side for horizontal scrolling."  Yet according to that same patent, Apple's new mouse may still have more Magic Tricks up its sleeve for the future.

 

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Apple May Repurpose Bluetooth Headset into Next Gen iPod Shuffle

Next Gen iPod Shuffle Design 

Apple may have dropped their Bluetooth headset in March, but according to a patent application revealed today, they may have done so in an attempt to actually reinvent or repurpose the design and technology into a next generation iPod Shuffle. Apple clarifies their intent in the conclusion of their patent by stating: "Thus it is seen that a wireless headset with integrated media player and/or recorder has been provided." We know that Apple's iPhone 3.0 supports A2DP Stereo Bluetooth connectivity and so this type of unit was bound to resurface in one way or another. The new unit is shown to offer an easy to use USB connector for recharging, a mini LCD screen to view basic iTune information and includes an integrated earbud with options of expanding that to a full stereo headset.

 

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Apple Wins Major Patents for Final Cut Pro, GarageBand, OS X, More

Final Cut Pro - Fancis Ford Coppola

The US Patent and Trademark Office officially published a series of six newly granted patents for Apple Inc. today. The notables within this group include patents for Final Cut Pro, GarageBand and the OS X layout engine. Other interesting patents cover a flash memory system that relates to Apple's iPhone and iPod touch and finally one relating to enhancing Intel x86 instruction sets.

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Apple Prepares to Rock the Market with Hardware Subsidizing Program

How Ads could be presented 4A-D 

The US Patent & Trademark Office published a patent application from Apple today that reveals various concepts behind a newly advanced service in development that entails subsidizing an incredible array of hardware from Apple. The hardware ranges from their sizzling hot iPhone to Apple TV - the set top box - to an actual television, notebook, iPod touch and more. The subsidization could also cover software from Apple or third party developers. What's the catch? You'll have to endure a very complicated and savvy advertising scheme that makes sure that you're paying attention. If not, the system can freeze the user out until compliance is met. This isn't for everyone, especially if ads in your face are something you want to avoid at all costs. But for the mass market, this is a whole new ballgame! Steve Jobs is noted in Apple's credits for this patent and we could be assured that his name all but tells us that this program isn't a fantasy of an Apple engineer.  The implications of such a marketing move could rock the industry.

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New LED iMacs: Another Apple Patent Comes to Life

NEW LED iMAC FALL 2009

On March 28, 2009, Patently Apple boldly reported that Apple Patent May Point to LED iMac's Later this Year. Today, Apple has delivered on that in spades. Apple states that "when a display has more pixels, you need to push more light through them to achieve the best picture possible. LED backlighting in the new iMac does exactly that, with remarkable brightness and efficiency. Because the LED backlight doesn’t take up much space, the iMac enclosure stays thin — even with all the high-performance components inside." The new 21.5-inch iMac features 1920-by-1080 HD resolution. Apple engineers could simply have stretched that resolution up and out for the 27-inch iMac. Instead, they took the display well beyond HD with 2560-by-1440 resolution. That’s 78 percent more pixels than the 21.5-inch iMac. It's great to see the tight timeline between Apple's patent application publication and their product actually coming to market.  The call was right, and how sweet it is.

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Apple Wins Crucial iPhone Encryption & WebObjects Patents

Signature Signing Verification System

The US Patent and Trademark Office officially published a series of five newly granted patents for Apple Inc. today. The most crucial patent within this group covers Apple's iPhone Encryption technology. During Apple's WWDC 2009, Phil Schiller stated that businesses had asked for hardware encryption and that all iPhone 3G-S models would have this security feature. Other notable patents published today include one relating to WebObjects, another to UI elements relating to drag and drop operations and a second design win for Apple's iPod touch 2G.  

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Apple Files Two Major Security Patents to Combat Identity Theft, More

SECURITY ICON

The US Patent & Trademark Office published eleven patent applications from Apple Inc. today. The notables within this group include one pertaining to MobileMe (which was posted earlier this morning) and two others relating to new security measures that Apple is working on to combat viruses, trojan horses and perhaps more importantly, identity theft. Identity theft is on the rise, affecting almost 10 million victims in 2008 which was a whopping 22% increase over 2007, according to recent statistics. According to Fortune, Mac owners are richer: 36% have household incomes greater than $100,000, compared with 21% of all U.S. consumers. In context, those who were twice as likely to be victims of identity theft were households with incomes higher than $70,000, according to a US DOJ 2005 report. So it stands to reason that Apple is focusing on how to combat this threat facing their customer base – and today we see two highly detailed patents on the topic of security.

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Apple Patent Advances MobileMe to the Next Level

MOBILEME ICON

The US Patent & Trademark Office has published a patent application from Apple today that reveals one of the next chapters for Apple's MobileMe. Generally speaking, Apple's patent relates to synchronizing media state across multiple devices. Specifically, the patent provides us with a scenario whereby you'll be able to partially view television or any video content on your iPhone, say during your lunch hour, and then switch to Apple TV when you get home and continue viewing that content from exactly where you left off at lunch without having to manually reposition playback of the content.

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Apple Updates OpenCL Trademark

Patent Office OpenCL 2 
The US Patent & Trademark Office has published two updated trademark applications that Apple has made in respect to OpenCL. When carefully comparing the current application to the prior filing published back in November 2008, it becomes evident that the only significant change has been the addition of the OpenCL logo or graphic in two separate embodiments: one in color and the other in black and white, as noted above. The two priority application updates were originally filed in Trinidad and Tobago under applications 40957 and 40958. Apple's "Intent to Use" specimen provided to the USPTO was that of Apple's OS X Snow Leopard feature page for "What's New."

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Apple Wins Major Patents for iPhone 3G, iPod Touch & Soft Keyboard

IPod Touch, iPhone Design Wins

The US Patent and Trademark Office officially published a series of ten newly granted patents for Apple Inc. today. The notables within this group include major design wins for both Apple's iPhone 3G and iPod touch media players. In conjunction,  Apple has been granted a vital patent for their soft keyboard which is available on both their iPhone and iPod touch. One of the many key strengths of the iPhone software keyboard is that it's adaptable, allowing users to switch between more than 40 international layouts.

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