On Friday the US Patent & Trademark Office published two of Apple's latest trademark filings for iCloud Drive and the Mac's iBook icon. They were originally filed on Tuesday. Apple's iCloud Drive allows users to safely store all of their presentations, spreadsheets, PDFs, images and any other kind of document in iCloud and access them on iDevices, a Mac or PC.
On Friday the Hong Kong Patent Office granted Apple a mix of 27 icons and user interfaces relating to iOS. The one exception was the iBooks icon for the Mac. Why these icons were filed and registered as design patents and not trademarks is perhaps a finer point of Chinese law. Nonetheless, it's clear that Apple is attempting to protect the iPhone's interface designs from copycats. Some of Apple's user interface designs cover the iPhone's "Slide to Answer," button, the camera, control center and more. This is the single largest group of design patents ever granted to Apple in Hong Kong in a single day.
In October Apple filed for the trademark "Swift" in the U.S., Europe and China. This week, Apple has filed for the alternative trademark "Apple Swift" in the U.S, Europe and China. Swift or "Apple Swift" is a multi-paradigm, compiled programming language created by Apple for iOS and OS X development. It was first introduced during Apple's 2014 Worldwide Developers Conference. Apple states that "Swift is an innovative new programming language for Cocoa and Cocoa Touch. Writing code is interactive and fun, the syntax is concise yet expressive, and apps run lightning-fast." UPDATE Dec. 01, 2014. Apple adds filing for Swift logo/icon.
Today the European Patent & Trademark Office published Apple's latest trademark filing for their "Metal" icon as noted in our cover graphic (without the text). Apple's Metal is a low-level, low-overhead hardware-accelerated graphics API that debuted in iOS 8. It is intended to bring to iOS some of the performance benefits of similar APIs on other platforms, such as AMD's Mantle and Microsoft's DirectX 12. Apple states that Metal "lets developers create highly immersive console-style games on iPhone. Metal is optimized to allow the CPU and GPU to work together to deliver detailed graphics and complex visual eﬀects."
On November 26, 2014, the European Patent & Trademark Office published Apple's latest trademark filing for "Mail Drop." For those unfamiliar with Apple's new Mail feature for OS X called "Mail Drop" it boils down to this: When you're signed in to iCloud, Mail Drop lets you send large files like videos, presentations, even a folder of images without having to worry about your service provider's limitations. Just drag your attachments, up to 5GB total, into your mail message, and Mail Drop handles the rest. If your recipients use Mail in OS X Yosemite, they'll receive the attachment just as they do today. If they use another app or webmail, they'll receive your email with a link to download it. There's no charge to use Mail Drop. And it works no matter which email service you use, including Gmail, Yahoo, and Microsoft Exchange.
Today the European Trademark Office published Apple's latest trademark filing for "Handoff" under number 013420203. Apple's marketing for the new OS X Yosemite feature called Handoff states that a user can pick up where they left off when their devices are near each other and will automatically hand off activities to each other. For example, if you're writing an email on your iPhone and walk up to your Mac, your email is ready for you to pick up on your Mac — exactly where you left off. That's true, but with my 2011 iMac, I was out of luck. Bluetooth 4.0 only debuted on the iMac in 2012. REPORT UPDATED NOV. 6 2014 Apple files US trademark applications.
A new Korean report published today was refreshingly honest and rather upbeat about Apple's iPhone 6 landing in Korean stores this Friday. The report noted that "The worldwide craze over the new iPhones will hit the South Korean market on Friday when the iPhone 6 and its variant the 6 Plus go on sale here. This time, the so-called iPhone effect will have a more significant impact on the Korean smartphone market than ever before."
Patently Apple has just discovered that the Canadian Intellectual Property Office has given Apple the final approval on the "Thunderbolt" trademark. While it published online today, the approval or "allowance" was officially granted last Friday.
On Saturday the Hong Kong Patent & Trademark Office published Apple's trademark filing for "Swift," which is an innovative new programming language for Cocoa and Cocoa Touch. Apple also filed for this trademark in Europe in addition to filing for "HomeKit," which is a framework in iOS 8 for communicating with and controlling connected accessories in a user's home. Each of Apple's trademark filings are made under specific International Classes which may shed a little light on possible future applications. UPDATE OCT 20: Apple files for HomeKit in US. UPDATE OCT 21: Apple files for Swift in US.
On October 15, 2014, the US Patent & Trademark Office published two of Apple's latest registered trademarks. Both of the trademarks were for "iCloud Keychain" that Apple originally filed for in December 2013. Apple's iCloud Keychain was first announced during their 2013 Apple Worldwide Developers Conference. It was officially released with iOS 7.0.3 and with OS X Mavericks last October.
On October 3, 2014, the US Patent & Trademark Office published Apple's latest trademark filing for their updated "Passbook" icon which adds the new Apple Pay component to the top layer of the icon as noted in the evolutionary Passbook icon graphic above. Apple's actual filing was made on September twenty-ninth. Apple notes that the new Passbook stores boarding passes, tickets, gift cards, and more — and automatically displays them on your Lock screen when and where you need them. And with Apple Pay, it can also keep track of your most recent purchases.
On September 17, 2014, the US Patent & Trademark Office published Apple's latest registered trademark for "Designed by Apple in California" under registration number 4,604,456 that was officially published yesterday. Apple originally filed for their US trademark on December 26, 2013 and in Europe days earlier. Apple's new trademark first appeared publicly in a promotional TV ad that was presented to their developers attending their 2013 WWDC event.