Yesterday Apple filed for the "OS X Mavericks" trademark in both Europe and Hong Kong China only a day after it was officially launched during Apple's special event held on Tuesday. Today, Apple has filed for three iOS 7 icon trademarks in addition to one for "Designed by Apple in California. Update Oct 25, 2013: Apple filed for Mavericks
in the US this morning under number 86097345
Late on Friday the Hong Kong IP Office published three new Apple trademark filings for iOS 7 icons relating to iBooks, Music and the iTunes Store. Apple's iOS 7 was officially launched with their latest iPhone models iPhone 5S and 5C in September. While Apple's new colorfully bolder "flat design" was applauded by most, it certainly has its critics who think that Apple failed in both designandfunction. Today's report presents you with the three redesigned iOS 7 icons which were originally filed in Jamaica.
Today the European Patent Office published Apple's trademark filing for 'Designed by Apple in California' which was officially filed for yesterday. Apple's trademark first appeared during a promotional video of a TV ad shown to their developers at the WWDC event held in June. The European filing was filed under three distinct International Classes of 009, 038 and 042. This is noted because their trademark filing for this very same trademark in Hong Kong China was only listed under International Class 009. The full specifics of these classes are presented in our report. Additionally, Apple filed for other trademarks in China covering iTunes Radio and the new iOS 7 Safari icon.
Today the Canadian IP Office published documentation confirming that Apple has finally been granted a Registered Trademark for "iPad." The final approval of the iPad trademark was officially finalized on Friday October 04, 2013 under number TMA862033. Over the last four years Apple's legal team has been battling it out with both Acer and Knightsbridge Human Capital Management who opposed Apple ever gaining this trademark. Apple's victory comes only weeks after their win in Brazil enabling them to legally use their brand name "iPhone" in that country. Apple's win also comes two weeks prior to their iPad event that's reportedly set for October 22.
The US Patent & Trademark Office published Apple's latest trademark filings for iOS 7 versions of Safari and Voice Memo icons. The previous voice memo icon design was represented by a large microphone which had to go under Ive's new flat look for iOS 7. Apple's legal team also applied for the same two icon design trademarks in Hong Kong China this past week.
The US Patent and Trademark Office officially published a newly granted patent for Apple Inc. today relating to their Shanghai Store's Glass Panel Design. In 2010 Apple launched a major effort to expand sales in China by opening a new store in Shanghai as noted in our graphic above. Today, Apple was also granted two design patents.
The Hong Kong Patent Office has granted Apple 59 new design patents covering everything from the iPhone through to all-things related to Apple's "Maps" App and much, much more. The designs related to the iPhone were published yesterday while the remainder were published late last week. Interestingly the newly granted design patents were buried on pages 5 to 7 of the Hong Kong database instead of their customary first page placement. Whether this was a clerical error or one requested by Apple is unknown at this time. Our report provides you with a full overview of the 59 design patents along with a few enlarged Graphics for clarity and your visual enjoyment.
In the first two days after iOS 7 was released, the adoption rate quickly jumped to 32% which was a historic record for Apple. After a week, the adoption rate of iOS 7 has leapt to 51.8% which has already beaten Google's adoption rate for Android-Jelly Bean which was at 45% of the Android ecosystem in 14 months, according to Chitika Research.
On September 25, 2013, the US Patent & Trademark Office published Apple's latest trademark application for "Advertising Re-Imagined." The trademark is in relation to Apple's iAdwhich is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. Apple first announced their new iAd service back on April 8, 2010 for use in iOS 4.
In February we posted a report titled "Bizarre Ruling has Apple Losing their iPhone trademark in Brazil." We noted at the time that Apple-Legal would appeal that decision and yesterday their appeal resulted in the overturning of the previous ruling from the Brazilian Intellectual Property Institute. The decision was issued by a court in Rio de Janeiro.
On September 24, 2013, the European Patent Office published Apple's latest trademark filing for "Guest Mode," which was originally published last Friday. While Apple's trademark is likely related to Apple's Airport extreme, it may also be for a future "Guest Mode" for iDevices which some think is long overdue. Apple's European filing includes extensive protection detailing for their new trademark under International Class 009 which makes it almost impossible to pin down its true application.
On September 21, 2013, the US Patent & Trademark Office published Apple's latest trademark filing for "iTunes Radio" which was originally filed for on September 17, 2013. Apple officially launched iTunes Radio with iOS 7 earlier this week while first introducing it during their developer conference in June. Apple's iTunes Radio is a free, ad-supported service available to all iTunes user in the US only at present, featuring Siri integration on iOS. Users are able to skip tracks, customize stations, and purchase the station's songs from the iTunes Store. Apple iTunes Match subscribers will be able to use an ad-free version of the service.
On September 20, 2013, the Canadian Intellectual Property Office published Apple's latest trademark filing for "Touch ID," which was originally filed on Monday. Touch ID debuted on the iPhone 5S last Tuesday and is heavily integrated into iOS 7. Users will be able to unlock their iPhone as well as make purchases in iTunes, the App Store or iBooks using Touch ID. The sensor can read up to 5 fingerprints. Apple fans will be able to get their fingerprints on it starting today.
Apple launched iAd Workshop in early June of this year. It makes in-app advertising more accessible to developers. The service allows for ad campaign budgets starting at US$50, making it easier for developers to promote their apps directly to iPhone, iPad and iPod touch owners. Shortly after iAd Workbench was launched, Apple ran into a security breach which shut the service for days. Today, the US Patent and Trademark Office published Apple's trademark filing for iAd Workbench.
As we near the release of Apple's new iPhones with iOS 7, Apple has now begun filing trademarks in Hong Kong China covering their revised icon designs that were first revealed at this year's World Wide Developer Conference. The first nine were revealed late on Friday as noted in our cover graphic. Apple filed their trademarks under the common International Class 009 which covers everything imaginable including electronic devices, televisions, telephones, sunglasses and the all-important fire extinguisher.