Apple has filed for a number of "Apple Pay" trademarks (word and logo versions) in the U.S., Europe and China since introducing their new mobile payment wallet for the iPhone. Today the US Patent & Trademark Office published two new trademark filings for "Apple Pay." It's evident that Apple's legal team had decided to strengthen the specific verbiage found in the two international classes when compared to previous filings. Report Updated December 3.
Yesterday Apple's filing for a trademark for their Apple Pay logo surfaced at the European Patent Office. Apple also inadvertently revealed this past week in London that Apple Pay is being prepared to run in Europe, the Middle East, India and Africa.
Today the Hong Kong Patent and Trademark Office published Apple's latest trademark application for the revised Mac Logo that debuted with Yosemite. It's also the logo found on OS X Yosemite's dock representing the Finder. The graphic above illustrates the evolution of the Mac Logo over the years.
Although it's Nov 19, the US Patent and Trademark Office just published a document sent to Apple dated Sept 26, 2014 that basically states that Apple may be out of luck for CarPlay, a trademark noted as being filed in early August. According to the letter, Carplay Enterprises had already filed for the trademark a year earlier with the mark relating to computers in cars. Is it lottery time for Carplay Enterprises or will Apple dream up a new trademark? Well, it's actually a weird case in that USPTO missed a small clue that was kind of important.
While Apple has already filed for trademarks regarding their new Apple Pay logo and updated Passbook icon reflecting Apple Pay, it was only today that they filed for "Apple Pay" the actual brand name. Apple's first filing for this trademark was made in Europe. In other Intellectual Property news today, the US Patent and Trademark Office granted Apple two new Registered Trademarks covering "iPad Air" and "True Tone."
On Friday the US Patent & Trademark Office published two of Apple's latest trademark filings for iCloud Drive and the Mac's iBook icon. They were originally filed on Tuesday. Apple's iCloud Drive allows users to safely store all of their presentations, spreadsheets, PDFs, images and any other kind of document in iCloud and access them on iDevices, a Mac or PC.
On Friday the Hong Kong Patent Office granted Apple a mix of 27 icons and user interfaces relating to iOS. The one exception was the iBooks icon for the Mac. Why these icons were filed and registered as design patents and not trademarks is perhaps a finer point of Chinese law. Nonetheless, it's clear that Apple is attempting to protect the iPhone's interface designs from copycats. Some of Apple's user interface designs cover the iPhone's "Slide to Answer," button, the camera, control center and more. This is the single largest group of design patents ever granted to Apple in Hong Kong in a single day.
In October Apple filed for the trademark "Swift" in the U.S., Europe and China. This week, Apple has filed for the alternative trademark "Apple Swift" in the U.S, Europe and China. Swift or "Apple Swift" is a multi-paradigm, compiled programming language created by Apple for iOS and OS X development. It was first introduced during Apple's 2014 Worldwide Developers Conference. Apple states that "Swift is an innovative new programming language for Cocoa and Cocoa Touch. Writing code is interactive and fun, the syntax is concise yet expressive, and apps run lightning-fast." UPDATE Dec. 01, 2014. Apple adds filing for Swift logo/icon.
Today the European Patent & Trademark Office published Apple's latest trademark filing for their "Metal" icon as noted in our cover graphic (without the text). Apple's Metal is a low-level, low-overhead hardware-accelerated graphics API that debuted in iOS 8. It is intended to bring to iOS some of the performance benefits of similar APIs on other platforms, such as AMD's Mantle and Microsoft's DirectX 12. Apple states that Metal "lets developers create highly immersive console-style games on iPhone. Metal is optimized to allow the CPU and GPU to work together to deliver detailed graphics and complex visual eﬀects."
On November 26, 2014, the European Patent & Trademark Office published Apple's latest trademark filing for "Mail Drop." For those unfamiliar with Apple's new Mail feature for OS X called "Mail Drop" it boils down to this: When you're signed in to iCloud, Mail Drop lets you send large files like videos, presentations, even a folder of images without having to worry about your service provider's limitations. Just drag your attachments, up to 5GB total, into your mail message, and Mail Drop handles the rest. If your recipients use Mail in OS X Yosemite, they'll receive the attachment just as they do today. If they use another app or webmail, they'll receive your email with a link to download it. There's no charge to use Mail Drop. And it works no matter which email service you use, including Gmail, Yahoo, and Microsoft Exchange.
Today the European Trademark Office published Apple's latest trademark filing for "Handoff" under number 013420203. Apple's marketing for the new OS X Yosemite feature called Handoff states that a user can pick up where they left off when their devices are near each other and will automatically hand off activities to each other. For example, if you're writing an email on your iPhone and walk up to your Mac, your email is ready for you to pick up on your Mac — exactly where you left off. That's true, but with my 2011 iMac, I was out of luck. Bluetooth 4.0 only debuted on the iMac in 2012. REPORT UPDATED NOV. 6 2014 Apple files US trademark applications.