Today the European Trademark Office published Apple's latest trademark filing for "Handoff" under number 013420203. Apple's marketing for the new OS X Yosemite feature called Handoff states that a user can pick up where they left off when their devices are near each other and will automatically hand off activities to each other. For example, if you're writing an email on your iPhone and walk up to your Mac, your email is ready for you to pick up on your Mac — exactly where you left off. That's true, but with my 2011 iMac, I was out of luck. Bluetooth 4.0 only debuted on the iMac in 2012. REPORT UPDATED NOV. 6 2014 Apple files US trademark applications.
A new Korean report published today was refreshingly honest and rather upbeat about Apple's iPhone 6 landing in Korean stores this Friday. The report noted that "The worldwide craze over the new iPhones will hit the South Korean market on Friday when the iPhone 6 and its variant the 6 Plus go on sale here. This time, the so-called iPhone effect will have a more significant impact on the Korean smartphone market than ever before."
On Saturday the Hong Kong Patent & Trademark Office published Apple's trademark filing for "Swift," which is an innovative new programming language for Cocoa and Cocoa Touch. Apple also filed for this trademark in Europe in addition to filing for "HomeKit," which is a framework in iOS 8 for communicating with and controlling connected accessories in a user's home. Each of Apple's trademark filings are made under specific International Classes which may shed a little light on possible future applications. UPDATE OCT 20: Apple files for HomeKit in US. UPDATE OCT 21: Apple files for Swift in US.
On October 15, 2014, the US Patent & Trademark Office published two of Apple's latest registered trademarks. Both of the trademarks were for "iCloud Keychain" that Apple originally filed for in December 2013. Apple's iCloud Keychain was first announced during their 2013 Apple Worldwide Developers Conference. It was officially released with iOS 7.0.3 and with OS X Mavericks last October.
On October 3, 2014, the US Patent & Trademark Office published Apple's latest trademark filing for their updated "Passbook" icon which adds the new Apple Pay component to the top layer of the icon as noted in the evolutionary Passbook icon graphic above. Apple's actual filing was made on September twenty-ninth. Apple notes that the new Passbook stores boarding passes, tickets, gift cards, and more — and automatically displays them on your Lock screen when and where you need them. And with Apple Pay, it can also keep track of your most recent purchases.
On September 17, 2014, the US Patent & Trademark Office published Apple's latest registered trademark for "Designed by Apple in California" under registration number 4,604,456 that was officially published yesterday. Apple originally filed for their US trademark on December 26, 2013 and in Europe days earlier. Apple's new trademark first appeared publicly in a promotional TV ad that was presented to their developers attending their 2013 WWDC event.
On September 17, 2014, the US Patent & Trademark Office published Apple's latest registered trademark for Apple "Pay" under application number 86393745. For those of you, who missed the Apple Event that introduced Apple Pay, let it be said that "Apple Pay" is a mobile payment and digital wallet service by Apple Inc. that lets users make payments using Apple devices. It is scheduled to launch in the United States in October 2014 for the iPhone 6 and iPhone 6 Plus, and Apple Watch in 2015. The iPhone 6 will wirelessly communicate with point of sale systems using a near field communication (NFC) antenna and a dedicated chip that stores encrypted payment information known as the Secure Element. It will also work with Apple's Touch ID. Starting in October, Macy's, Bloomingdales, Walgreens, Duane Reade, Subway, McDonald's and others will offer Apple Pay at their counters. The service will only be available in the US in 2014. No dates have yet been set for rolling this new service out in other countries.
The Afternoon prior to the big Apple Event on September ninth, Apple's legal representation in China filed two trademark filings to update the international classes relating to their Apple logo. One covers "Apple" in text form only while the second one covered the famous "Apple" image as noted in our cover graphic. The updates reflect the nature of all that could be associated with "Apple Pay" in terms of financial services and beyond. In other IP news, Apple has also filed for the "Apple Watch" trademark in both the US and China.
This week the US Patent & Trademark Office published four of Apple's latest registered trademarks covering iOS 7 icons for iPhoto, Pages, Keynote and Numbers. Apple applied for these trademarks back in Q1 2014. Apple's newly redesigned iOS 7 was first introduced at their 2013 World Wide Developer Conference. All of their icons were redesigned with a new flatter finish with four of them presented in our report.
Right after yesterday's Apple Event that unveiled the new iPhone 6 and iWatch, Apple's European legal firm of Edwards Wildman Palmer filed six trademark applications for "Apple Watch." Four have the symbol of Apple's logo in front of the word "Watch" while the remaining two applications cover the trademark for two words "Apple Watch." In total, Apple's legal representatives filed the new trademarks under a total of eleven International Classes for protection and clarification. The "Apple Watch" trademarks cover such matters as financial transactions, fitness and wellness sensors and much more. Apple's new marketing trend may mark the end of the "ibranding" era. REPORT UPDATE Sept. 13, 2014 8AM PST: Apple filed three trademark filings for Apple Watch in the US late Friday covering International Classes 9, 10 and 14.
The US Patent and Trademark Office officially published a series of 44 newly granted patents for Apple Inc. today. In this particular report we cover several key design patents including the iPhone 4S that credits the late Steve Jobs plus others. We wrap up this week's granted patent report with our traditional listing of the remaining granted patents that were issued to Apple today.
In August 2010 Apple applied for a trademark related to the famous Fifth Avenue Apple Store in New York City that's a stunning Glass Cube. While that trademark is still pending, Apple has been granted a design patent for the same structure today by the US Patent and Trademark Office. It's a structure that the late CEO Steve Jobs was passionate about and was actually credited on the patent as one of the inventors/designers.