On October 15, 2014, the US Patent & Trademark Office published two of Apple's latest registered trademarks. Both of the trademarks were for "iCloud Keychain" that Apple originally filed for in December 2013. Apple's iCloud Keychain was first announced during their 2013 Apple Worldwide Developers Conference. It was officially released with iOS 7.0.3 and with OS X Mavericks last October.
On October 3, 2014, the US Patent & Trademark Office published Apple's latest trademark filing for their updated "Passbook" icon which adds the new Apple Pay component to the top layer of the icon as noted in the evolutionary Passbook icon graphic above. Apple's actual filing was made on September twenty-ninth. Apple notes that the new Passbook stores boarding passes, tickets, gift cards, and more — and automatically displays them on your Lock screen when and where you need them. And with Apple Pay, it can also keep track of your most recent purchases.
On September 17, 2014, the US Patent & Trademark Office published Apple's latest registered trademark for "Designed by Apple in California" under registration number 4,604,456 that was officially published yesterday. Apple originally filed for their US trademark on December 26, 2013 and in Europe days earlier. Apple's new trademark first appeared publicly in a promotional TV ad that was presented to their developers attending their 2013 WWDC event.
On September 17, 2014, the US Patent & Trademark Office published Apple's latest registered trademark for Apple "Pay" under application number 86393745. For those of you, who missed the Apple Event that introduced Apple Pay, let it be said that "Apple Pay" is a mobile payment and digital wallet service by Apple Inc. that lets users make payments using Apple devices. It is scheduled to launch in the United States in October 2014 for the iPhone 6 and iPhone 6 Plus, and Apple Watch in 2015. The iPhone 6 will wirelessly communicate with point of sale systems using a near field communication (NFC) antenna and a dedicated chip that stores encrypted payment information known as the Secure Element. It will also work with Apple's Touch ID. Starting in October, Macy's, Bloomingdales, Walgreens, Duane Reade, Subway, McDonald's and others will offer Apple Pay at their counters. The service will only be available in the US in 2014. No dates have yet been set for rolling this new service out in other countries.
The Afternoon prior to the big Apple Event on September ninth, Apple's legal representation in China filed two trademark filings to update the international classes relating to their Apple logo. One covers "Apple" in text form only while the second one covered the famous "Apple" image as noted in our cover graphic. The updates reflect the nature of all that could be associated with "Apple Pay" in terms of financial services and beyond. In other IP news, Apple has also filed for the "Apple Watch" trademark in both the US and China.
This week the US Patent & Trademark Office published four of Apple's latest registered trademarks covering iOS 7 icons for iPhoto, Pages, Keynote and Numbers. Apple applied for these trademarks back in Q1 2014. Apple's newly redesigned iOS 7 was first introduced at their 2013 World Wide Developer Conference. All of their icons were redesigned with a new flatter finish with four of them presented in our report.
Right after yesterday's Apple Event that unveiled the new iPhone 6 and iWatch, Apple's European legal firm of Edwards Wildman Palmer filed six trademark applications for "Apple Watch." Four have the symbol of Apple's logo in front of the word "Watch" while the remaining two applications cover the trademark for two words "Apple Watch." In total, Apple's legal representatives filed the new trademarks under a total of eleven International Classes for protection and clarification. The "Apple Watch" trademarks cover such matters as financial transactions, fitness and wellness sensors and much more. Apple's new marketing trend may mark the end of the "ibranding" era. REPORTUPDATE Sept. 13, 2014 8AM PST: Apple filed three trademark filings for Apple Watch in the US late Friday covering International Classes 9, 10 and 14.
The US Patent and Trademark Office officially published a series of 44 newly granted patents for Apple Inc. today. In this particular report we cover several key design patents including the iPhone 4S that credits the late Steve Jobs plus others. We wrap up this week's granted patent report with our traditional listing of the remaining granted patents that were issued to Apple today.
In August 2010 Apple applied for a trademark related to the famous Fifth Avenue Apple Store in New York City that's a stunning Glass Cube. While that trademark is still pending, Apple has been granted a design patent for the same structure today by the US Patent and Trademark Office. It's a structure that the late CEO Steve Jobs was passionate about and was actually credited on the patent as one of the inventors/designers.
With Apple's next generation OS X Yosemite due to arrive this fall, the US Patent & Trademark Office published Apple's "OS X Mavericks" as a Registered Trademark (RTM) today under registration number 4,590,319. As the saying goes, "it's better late than never." In other trademark news, Apple has tweaked their iBeacon trademark class verbiage in order to get the trademark approved by USPTO.
The US Patent and Trademark Office officially published a series of 55 newly granted patents for Apple Inc. today plus 4 new design patents that cover the iPhone, MacBook Pro and more. Apple's design patents don't really describe anything. They simply boil down to being a bundle of patent figures that get approved and our report provides you with a number of jumbo graphics to review. A special note is made to the fact that Apple's late CEO Steve Jobs is one of the designers credited for the iPhone design.
On August 12, 2014, the US Patent & Trademark Office published Apple's latest trademark application for their USB Power Adapter. Usually such inventions are covered by design patents, but Apple technically chose to file for a trademark. However, the design visual may be deceptive. Yes, Apple could be trying to trademark their current 5W USB Power Adapter, but they could also be trying to trademark a possible next generation 20W version that we first reported on back in May. Now that would be an interesting twist. Which one is it? Only time will tell.
In February TechCrunch was the first to discover that Apple had acquired TestFlight. Beta testing iOS apps had long been a pain for iOS developers. So it wasn't a surprise that the announcement of TestFlight as part of iOS 8 was met with much fanfare at this year's WWDC 2014. Today, Apple's trademark filing for "TestFlight" was published by the US Patent and Trademark Office.
On August 05, the US and European Trademark Offices published trademark filings for "HealthKit." The US filing notes that Apple officially filed for their trademark on July 31 while filing it Europe yesterday. Of the two filings, it's Apple's European filing that extends their International Classes and in return provides much meatier descriptions of what HealthKit is to cover, including hardware like watches.The trademark filings are for the text HealthKit and not the logo at this time. Report Updated Aug.6, 5am PST.
After filing for the "CarPlay" trademark in China yesterday, Apple has now filed for this trademark in both the US and Europe under various International Classes for protection. For those unfamiliar with the "CarPlay" brand name, it's a standard developed by Apple to allow devices running the iOS operating system to function with built-in display units of automobile dashboards. CarPlay is available for all iPhones that use the Lightning connector and operate iOS 7.1 or later. While originally unveiled as "iOS in the Car" during the opening keynote of Apple's Worldwide Developers Conference (WWDC) on June 10, 2013, it was later formally renamed CarPlay on launching to the public on March 3, 2014, at the Geneva Motor Show. Report Updated August 16, 2014.