Today Apple introduced "CarPlay," that will debut at the Geneva International Motor Show this week. Apple kept their true brand name under wraps until the very last moment. In June Apple introduced the new infotainment system as "iOS in the Car." Today, Apple's new branding of CarPlay takes center stage. However, did they secure their new branding? Information that Patently Apple has discovered in Europe suggests that the trademark was filed by another company as far back as May 2013 in Trinidad and Tobago as a priority filing. This happens to be the very same tactic that has been used by Apple for years. Is this other company an Apple shell company or will Apple have to negotiate to keep this new trademark alive?