On May 20, 2010, the US Patent & Trademark Office published a patent application from Apple that reveals one of the next chapters for Apple TV. While Apple TV is considered to be a hobby device for Apple, the fact is that they continue to evolve the device in their labs. This particular patent covers Apple TV's proposed function simply called "Learn Remote." Apple TV will be able to be controlled by future HDTVs from Sony, Samsung and Hitachi or even a DVR from DirecTV. Yet for the most part, these functions are already found and explained on Apple's website. The second aspect of this patent involves a possible winning marketing twist that could involve Apple TV being able to present a "Simulated iPhone" on a future HDTV so as to allow users to make a phone call or perhaps better yet, interact with one of a Gazillion iPhone Apps or even access one of their new iBooks. Apple tries to hide this feature by illustrating its presence on an illustration yet refusing to elaborate on this point. That's fine, I just did and I'm sure that your imagination could think of other interesting spin-off possibilities for this powerful marketing twist.