In another excellent report filed by Philip Elmer-DeWitt of Fortune earlier this week about Apple's high tech war against handset makers supposedly infringing on Apple's multi-touch IP, he quotes Oppenheimer's Yair Reiner stating that "Our checks also suggest that these warning shots are meaningfully disrupting the development roadmaps for would-be iPhone killers. Rival software and hardware teams are going back to the drawing board to look for work-arounds. Lawyers are redoubling efforts to gauge potential defensive and offensive responses. And strategy teams are working to chart OS strategies that are better hedged." Well, Apple isn't standing still either boys-and-girls and yesterday the USPTO published yet another round of new highly sophisticated multi-touch panel patents that will reverberate in the war rooms of Apple's competitors around the globe. Gentlemen, behold - this is only the beginning of the patent wars.
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On March 11, 2010, the US Patent & Trademark Office published 28 patent applications from Apple and in this report we point to one of the patents behind Apple's iPad display technology, a new patent revealing a new audio plug for the iPhone and iPod touch that is positioned on the right side of the unit which may suggest that the audio had to be moved to make way for a new component such as a video calling camera perhaps? And lastly, Apple reveals their secret sauce behind the iPod Touch assembly – which I can't wait to try at home – ha!
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On Tuesday, a very insightful granted patent of Apple's came to light describing an intelligent bezel. Today, that very same theme continues and goes much further this time around to include what Apple describes as intelligent "sense lines." Sense lines could surround the display of a media player unseen under the multi-touch display glass as an alternative to a physical bezel which was described in Tuesday's granted patent in context with a tablet. In covering Tuesday's patent report, Paul Boutin of VentureBeat wondered if Apple's technology would apply to an iPhone. "The clickwheel makes the iPod simple and relaxing to use, rather than fumbling through menus and pressing buttons. I can operate an iPod while jogging. Wish I could say that for my iPhone." Well, apparently Apple is thinking of doing just that. Though instead of using a virtual click wheel, Apple is proposing touch based sense lines that could control the devices functions like sound or any other menu items that you would traditionally find on a click wheel based menu system. The difference is that you'd be able to find your most valued menu items without scrolling and in one lightning quick click.
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The US Patent & Trademark Office has just published Apple's desigin trademarks pertaining to their new tablet computer called the "iPad." In Patently Apple's first design trademark report we covered two of Apple's overview designs of the iPad. In this report we'll present you with Apple's third iPad design trademark application which displays a frontal view of the iPad with its User Interface.
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The US Patent & Trademark Office has just published Apple's latest design trademarks pertaining to the new tablet computer called "iPad" under applications 77921838 and 77921829. The two designs are represented and displayed in this report.
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Today, the US Patent and Trademark Office officially published two major granted patents of Apple's covering tablets and advanced touch technologies. The first patent may provide us with a glimpse of a future implementation of an intelligent tablet bezel. The bezel could have invisible or visible touch areas that could be programmed to control such things as music volume, simple zooming functions for maps or even gaming controls. Considering that Apple's new iPad has a considerable sized bezel, you have to wonder if this is what they have in mind for that bezel in the future. Apple has also gained a second advanced virtual keyboard and touch based patent in the last 90 days that actually plays into the strengths of the intelligent bezel.
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On January 18, 2010, Patently Apple began a miniseries titled "Apple: The Tablet Prophecies" that primarily focused on presenting Apple's known tablet-centric patents to the public prior to the tablet's debut. Yesterday, many of Apple's patents leapt off their dusty pages right into the heart of the iPad, Apple's revolutionary ebook and productivity device. It was a thrilling ride for most who witnessed the features of Apple's iPad unfold before their eyes: Especially those who have faithfully followed Apple's weekly published patents over the years. Some of the patents fulfilled dated back to 2005, while others only weeks ago. This report takes a quick look back at some of the patents that are no doubt directly linked to Apple's iPad while pointing out the fact that Apple's iPad marks the beginning of something much bigger. In my view, we were all witnesses to the birth of the NC Revolution.
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Are you still a Doubting Thomas when it comes to Apple's intentions of eventually introducing a stylus to the iPhone or future tablets? Well, perhaps you should rethink that position. It appears by this current patent that surfaced yesterday, that Apple is seriously thinking of reinventing the stylus by introducing us to an advanced Light Pen or even a Laser Light, states the patent. Just a few weeks back there was another very sophisticated touch screen patent that touched on future touchscreens for the iPhone and future MacBook Tablet. Today's patent is equally sophisticated. This patent introduces us to a futuristic light pen that has a cylindrical tubular tip that is both extendable and retractable when pressed against the touch display. It also discusses a light emitting diode that provides a beam of light that is channeled through an optical path. This capability, states the patent, is particular useful for pressure sensitive applications, such as Photoshop by Adobe. As noted in the illustration, the light pen appears to be tethered to the device in some way. The patent doesn't explain if the wire from the pen is retractable in some way or if it's simply a plug-in accessory. Time will tell. This patent report focuses on references to the light pen and not on the touch screen technology itself.
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In this final chapter of the Tablet Prophecies, we're going to take a look at possible Future Twists that could have explosive consequences for Apple in many ways. Some twists have stemmed from a single patent alone, while others have come together by connecting the dots between various patents in a very careful and deliberate manner. For instance, we know that Apple is seriously thinking of a business form twist for a tablet considering that they were granted an ink engine patent to support that direction. We know that Apple is likewise considering a notebook tablet twist - and in this report, we'll illustrate a very unique twist involving new sound sensors. But there seems to be a bigger picture forming here that is the twist of twists. Perhaps it's just me, but one of these twists could put Apple into revolution mode once again - perhaps in a way that no one ever saw coming. Hold on, because the last chapter of the Tablet Prophecies - is going to be a lot of fun.
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In part one of Apple: The Tablet Prophecies – we began with the question: What is it about tablets that gets the masses all worked up? By the end of that chapter, I think most were able to see why the excitement surrounding Apple's new tablet has been justified. By drilling down into Apple's patents, we were able to demonstrate the depth of engineering that has gone into crafting this unique tablet. Apple is, afterall, reinventing the tablet and not simply regurgitating the same old desktop experience into a tablet form factor like their competitors have done unsuccessfully. Just saying that they have a tablet means little, considering that they introduced the tablet a decade ago. How embarrassing it will be to have Apple, yes - little Apple, actually sell more tablets in a single year than they could pull off in a decade: S-L-A-P. The difference is that Apple actually T-H-I-N-K-S things through. They go down the rabbit hole for us - and grok over the tiniest of details so that they could actually give us a unique experience with each and every device they design. Apple's obsessive design team leader, Jonathan Ive, is relentless – and it shows in every product they ship. The same is true for Apple's software, under the watch of Bertrand Serlet. In part one of this special report, you read about Morphing Controls, next generation Floating Controls, Touch Zone back panels, Virtual Keyboards and more. Today the adventure continues as you'll learn about yet more details regarding Apple's forthcoming tablet that will pump you up for next week's announcements. Get ready: here's part two.
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