Within the sixteen patent applications that were published by the US Patent & Trademark Office for Apple Inc today, a single gem emerged. It's a very powerful new concept for a location based application service that is one of the most ingenious ideas that have surfaced on this subject in some time. The idea is simple. Deliver a location based service to information savvy iPhone users that wish to receive temporary retail and service-based applications. Imagine standing at the entrance of a restaurant and viewing their menu on your iPhone or entering a public library and being able to access their database. The minute you leave the library or the front of that restaurant, the app disappears so that you don't clog up your iPhone with hundreds of local business apps. I don't know if Apple will tackle this at their upcoming developer conference, but this is a phenomenal opportunity for hungry developers and/or Business Form companies looking for a new avenue for revenue. There are millions of non-geek business owners who are going to want in on this service so as to attract new tech savvy iPhone using clients. Snooze on this opportunity and you'll Lose.
Within four of Apple's social networking patents that have come to light in 2010, the most prominent trend of all has been that of location awareness technology. There have been a number of articles written on the dangers of such a feature, one being "PleaseRobMe and the Dangers of Location-Based Social Networks." During Apple's iPhone OS 4 event held on Thursday, Scott Forstall took to the stage to discuss a number of features coming to the iPhone – with multitasking being the most interesting of all. Within this segment, Forstall focused on a new feature-set relating to "Background Location." This report focuses on this brief yet very important feature-set that is directly related to consumer security. As location awareness technology and social networking apps explode on the market over the coming years, you're going to want to know that the iPhone has safeguards in place for you and your family's protection.
In the second half of 2007 Apple had successfully integrated Cover Flow into their iPhone and iPod touch handhelds. That provided users with the ability to view and flip through their collection of iTunes album covers in a quick and easy way using a very unique 3D-like user interface. Of course that was the original intent for the app that was originally developed by Steel Skies - prior to Apple's acquisition. With a year's worth of experience with Cover Flow on handhelds under their belt, it appears that Apple's R&D went right to work on expanding the utilization of such a feature into other types of applications. Apple's exemplary example displayed in today's patent once again points to a social networking application. However, it's currently unclear whether Apple is planning to add this methodology to their iGroups project or simply make this technology available to third party iPhone developers in general. Time will tell.
Apple is working on a new communications based social networking application that they're simply calling "iGroups." According to the documents published by the USPTO today, Apple's iGroup will be a new service that will work on your iPhone and likely work with MobileMe. The idea is to allow groups of friends or colleagues attending such events as a concert, a tradeshow, business meeting, wedding or rally to stay in communication with each other as a group to share information or reactions to live events as they're occurring. The technology behind the new iGroup social networking applications works with a very sophisticated cryptographic key generation system to ensure security and privacy of your communications. Interestingly, the patent states that if one of the devices in your group happens to be without true positioning technology, it appears that Apple's MobileMe service will provide some sort of "virtual GPS" capability to that user so that they could be aware of the locations of others in the group. Apple's patent provides us with example scenarios of both a concert and WWDC event to clarify the service. This marks Apple's fourth social networking application made public since the start of 2010 - which clearly indicates that Apple now has this hot new sector in its crosshairs.
There's an old adage concerning the finding of a location for your brick and mortar retail business: Location, location, location. While that may still hold water today, that saying is going to be hijacked by the next wave of social networking apps based on Location Awareness technology. In the Social Networking Era, it's all about having the ability to access the location of your friends, colleagues, associates and family – on demand. This is going to be a very popular feature on future iPhones – if not the iPad in the coming months and years ahead. Apple's published patent momentum on Location Aware technology clearly indicates that Apple is ramping this technology up for release. On January 15, we learned of location aware technology in respect to pushing ads to users who would be interested in learning about near-by retail deals. This is perhaps Apple's vision of creating the virtual home-flyer concept. Then on January 25, we learned of the iPhone's location aware services in the works that will offer us features such as real-time public transit schedules, inner city parking availability and social networking so that you could coordinate your weekends a little better with friends on the fly. Today's patent revs-up the social networking angle and even points us to how this will work with video calling on your iPhone. To top it off, Apple's patent describes the iPhone's GPS system using maps with an optional step-by-step instruction feature, introduces us to new "Request and Release Info" virtual buttons to initiate location based services and finally – a future iPhone's high-end security features that will protect your current location from prying eyes and prowlers on the net.
An interesting Apple patent surfaced last week that had me take a second look. The patent generally relates to provisioning mobile devices with information and services pertaining to a location. While this patent confirms that location based technology could be used to send out ads to iPhone users, the fact is that this patent provides us with some interesting twists. A new architecture will offer differing databases relating to points-of-interest (think restaurants, night clubs, theaters, etc) and social networking via a shared-interest database - so that you and your friends could plan a night out by coordinating information. Another key focus of this patent relates to Apple's iPhone offering a very handy Transit System Interface covering busses, light rails, trolleys, cable cars, or other types of conveyance available for public use. The system would be able to send out timing alerts to users based on current public transit schedule information, current locations of public transit vehicles on one or more routes and so forth. The location-aware iPhone will use triangulation information via GPS signals. Whether for city transit or inner city parking, the service will double as a vehicle for Apple's new Quattro Wireless ad services
