On April 21, 2010 Patently Apple presented a report on an a high profile Apple patent relating to the travel industry which covered an iPhone application called iTravel. It's been the buzz of the travel industry ever since. The timing of the report couldn't have been any better, considering that the Travel Distribution Summit is set to begin on June 17, 2010 in London. One of the noted keynote topics at this year's Summit covers "How to build the perfect travel app." Well, with Apple working diligently on iTravel - the perfect travel app may already be in waiting. In fact, it appears that Apple is currently in the process of test marketing some aspects of iTravel with Air Canada in Montreal. The limited test market is covering five travel destinations: Montreal, Vancouver, Toronto, Paris and yes, London – where the travel summit is set to take place. In a coordinated ad put forth by Air Canada, Apple and Telus in Montreal's English daily newspaper called the Gazette on April 29, 2010 – we're able to see Apple's iPhone with various iApps coordinated for the busy traveler. The service is initially using a 2D Matrix barcode system which was covered in Apple's patent – as was the concept of the "unmanned baggage kiosk." That's kind of buzz, really, to see Apple's April patent in action so quickly, even if it's only in-part: But Shhhh, it's a secret.