Intel's CEO Paul Otellini kicked off his January 2010 keynote at the Consumer Electronics Show (CES) with a bang when he stated that we were "on the cusp of a new era in computing: An era of personal computing, essentially where we have many devices for every person - For computing is increasingly integrated into every aspect of our lives. These changes are transforming the industry and they're transforming Intel." One of the key forces behind this change was Intel's acquisition of Wind River. Their footprint on Intel was felt throughout several of this spring's IDF keynotes and our report's first graphic, in fact, is titled Welcome to the Embedded World to make that point crystal clear. Yet the news that will be most interesting to Macites this day – is in how obsessed Intel is over Apple's iPhone. Intel wants to challenge Apple in the smartphone sector and in order to that they're aggressively creating a new developer platform to sideline Apple and the iPhone. You have to wonder if Intel once believed that by wooing Apple over to the Intel architecture that they'd eventually gain Apple's favor in creating future smartphones and netbooks based on Intel. The iPhone seems to grind on Intel and I don't know whether to laugh or be concerned. Time will tell.