Patently Apple has reported on most Intel Developer Conferences over the last few years simply because Apple had transitioned from the Power PC to the Intel Architecture back in 2005-2006. Yet once Apple introduced the iPhone, there was a definite disconnect between the two companies publically. There were a series of snipes from the Intel camp towards Apple at various IDF events and there was definitely some real tension between these two companies. Over the last twelve to eighteen months Intel has clearly aimed their sights on Apple's MacBook Air with the introduction of the Ultrabook. They're also squarely aiming to challenge iTunes on Ultrabooks in the future as well. As you could see in our opening graphic, Intel's 2012 Beijing IDF slide makes it clear: An Industry Call to Action for the Ultrabook and beyond. As you will see, Intel isn't only trying to follow Apple's lead in notebook designs but also the iMac and iPhone too.