In 2009 Intel introduced a theme called a continuum of computing and spoke about the three vectors of innovation. In April 2011 they spoke about the rise of tablets and the new mobile device form factors that are on the way. Then in June of this year Intel spoke about the transformation of the PC. They confidentially assured their developers that the turmoil being experienced today in the market, due to tablets, was simply the PC undergoing its third transformation since the mid-ninety's: No more, no less. Otellini described how the growth in computing over the next few years will dwarf what's been accomplished over the past 3 decades. This was about Intel's vision of a future accelerated. And while IDF had its interesting moments, make no mistake about it – the only thing on Intel's mind is their next generation processor called Haswell. This is the processor that they believe will usher in next phase of the mobile device revolution.