At today's Samsung Unpacked Event held in Barcelona Spain, Samsung unveiled only a couple of things worth noting. Firstly, they introduced the all-new Gear Fit device which is a slimmer wearable device for the wrist that's geared for workouts as noted in our cover graphic above. The new Gear Fit design brings Samsung one step closer to delivering their futuristic patent pending design to life that will really turn heads. Secondly, Samsung finally delivered a swipe-style fingerprint scanner to their Galaxy smartphone that will address the mobile payment market. Humorously, Samsung's opening video talked up the new technology features that they were about to introduce, such as a better camera and fitness market features. But then they actually made it point of saying that fashion wasn't really important. It was blatantly a defensive statement against Apple's cool iPhone 5S. It was odd because later in their keynote they noted that "Glamour" was the number one thing that consumers wanted. How confusing can you get? And finally, Samsung's flamboyant co-CEO JK Shin, head of Samsung Electronics' mobile division made a really strange sales point. According to Shin (@ the 49:05 mark of Samsung keynote), "Our consumers do not want eye-popping technology or the most complex technology." No, they just want simple stuff, according to Shin. It's funny that when they can't match Apple's advanced Touch ID feature that's intelligently built right into the Home Button, it automatically becomes eye-popping technology that consumers don't care about. Ha! – Mr. Shin truly missed his calling in life as a standup comedian.