At the top of the year there was an exclusive report that surfaced about Apple having just procured enough Sapphire Crystal furnaces to make 100-200 million 5-inch iPhone displays. Within a month, Tim Cook commented to the Wall Street Journal that the sapphire plant in Arizona was really for a "secret project." We now know that Apple's "secret project" was the Apple Watch and that the sapphire was being produced for the watch display and not the iPhone. On that count, Cook provided us with information that was simple and accurate. Yet, looking back at Cook's interview with Mossberg at D11 sixteen months ago, we could plainly see an about-face on his thoughts on the smartwatch market at a time when Samsung was leading the way. Our report takes a look back at that key interview while we take a swipe at the new Apple Watch.