During April's Conference Call, Apple's CEO noted that sales in India had jumped 55% and during their most recent Conference Call Cook stated that "In the BRIC countries (Brazil, China, India, Russia, and South Africa) the iPad did extremely well. The growth was very high." In mid-July we reported on how Apple's premium smartphones are outselling Samsung's by more than Two to One in India. Yet where Apple is beginning to make their mark in India is with their older iPhone models. Their success in India has carved out a new business model that is being carried over to the other BRIC counties successfully. While the iPhone models that they're selling are older, they still offer cachet at affordable prices.