Shortly after Apple introduced their new Apple Watch, the knives came out. One of the leading Swiss watch companies headed by Jean-Claude Biver lashed out at the Apple Watch for being too feminine amongst other things. Of course what he didn't reveal at that time was that his company was secretly racing to come up with a smartwatch that would eventually compete with Apple, if that's even possible. The two-faced Biver is now beginning to reveal his company's preliminary plans, if you can call it that. To me, it just sounds like the head of the Swiss company is simply panicking. I don't blame him.