In July 2013 we reported that Microsoft's Surface tablet was a 900 million dollar flop. With Surface tablet web traffic on a steady decline for the first half of the year, Microsoft launched their spanking new Surface Pro 3 tablet. This time they switched marketing tactics to position their new tablet as a hybrid notebook that was better than Apple's MacBook Air. Panos Panay, Microsoft's Corporate VP for Surface, constantly hammered home that their Surface Pro 3 was better and lighter than the MacBook Air to the point of being obnoxious. In August, Microsoft continued their Surface Pro 3 campaign against the MacBook Air instead of the iPad in a video comparison ad. So, how well has all that marketing and reinventing done for Microsoft? Well, not very.