After Apple's September ninth event where they introduced the iPhone 6 with a new 5.5 inch version, Apple Pay and Apple Watch, Apple's Tim Cook has gone on a massive PR tour. In the past week we've covered the in-depth Charlie Rose interview and now a new Bloomberg Businessweek report has surfaced wherein we find Tim Cook and his team really opening up about new Apple in ways much different than we found in the Rose interview. Senior technology writer Brad Stone extensively interviewed Apple's Tim Cook, Jony Ive, Eddy Cue, Jeff Williams, and others on September 10, a day after the Apple Event. The report covers a lot of territory including the firing of Scott Forstall, the Beats acquisition, Apple's new projects and much, much more. Yet ultimately, I found that the report gave us more insight into Apple's CEO Tim Cook.