Apple's iOS cameras will be eventually gaining very powerful pattern detection technologies. Although the iOS camera system will gain OCR and bar code scanning capabilities, Apple's future system will go far beyond that. The advanced camera system will be able to read IBSN numbers, pricing symbols, phone numbers and much more – all in context. For instance, you'll be able to scan a poster of a movie as noted in our cover graphic. From that you'll be able to scan faces and be given contextual menu options pertaining to that face or scan a phone number and be given the option to put it into your contact information or touch the photo of the movie image and call up a movie trailer or access to show times and other relevant information. You'll be able to scan a URL off of a magazine and then touch the URL on the image on your iPad and be given the option to activate the URL. Is that wild? This is really powerful technology that Apple will be building into next generation iOS devices that will greatly benefit consumers and professionals alike.