Last Thursday the US Patent & Trademark Office published a series of four patent applications from Apple that focused on color balance and color correction. Today it's more common to see someone take a photo at a beach or concert with a smartphone than a traditional standalone camera. The quality we're getting from our iPhone and iPad cameras is nothing short of phenomenal. It's now common to read about "smartphone camera shootouts" because it's one the key attributes of a smartphone that we use more of each and every year. In the Mashable shootout, they stated that the "real story of the iPhone 5 is its color accuracy. Nearly every photo we took came off the camera with accurate and bright colors." Yes, exactly, and with each and every iPhone upgrade Apple is pushing the boundaries of color balance and correction in their cameras so as to provide their customers with the ability to shoot stunning photos and videos so that their captured lifelong memories look their very best.