Apple began to explore methods of adding camera lens accessories to iDevices in September 2010. The initial project was quite rudimentary and un-Apple-like to say the least, but then again, all projects need a basic starting point. Apple's R&D team apparently put this project on hold until they were able to come up with a more advanced magnetics based camera lens mechanism that they revealed this past January. Today in Apple's third patent application for camera accessories they explore alternative attachment methods and mechanisms. As noted above in our cover graphic, Apple's engineers present the new camera lens attachment on what appears to be an iPod touch. With Apple's iPod sales dropping every quarter, giving consumers the ability to add new zoom and wide angle camera lenses and filters to it could give this product segment a boost. Of course eventually, the system will spill over to all iDevices. It's a great idea. All we need now is for Apple to actually deliver it.