On November 22, 2012, the US Patent & Trademark Office published a patent application from Apple that reveals a new customer service application specifically designed for iDevices. The project was spearheaded by Benjamin Vigier Product Manager - Mobile Commerce at Apple. Mr. Vigier who came to Apple in 2010 has valuable NFC experience having worked with French mobile operator Bouygues Telecom, an early backer of NFC. Today's revelations show us that for those fortunate enough to live in a city where there's an Apple Store, the newly designed customer service form will help to check users in to see a Genius Bar representative or a workshop/event in a more convenient way. The form will activate automatically on iDevices as they near an Apple Store and provide customers with queue times and other reservation information. Apple's online and in-store service is the very best in the industry today hands down. It now it appears that it's about to get even better.