On April 4, 2013, the US Patent & Trademark Office published a patent application from Apple that reveals a possible new retail packaging system. The system is designed to provide an Apple Store customer with the ability to conveniently customize an iDevice's content while it's still in its original packaging. The customer picks the iDevice and brings it to an in-store kiosk so that they could connect the device to the kiosk and be able to customize its content with iTunes, Apps and more. This is great for gift giving situations. The customer will also be able to print out a custom label with a message on it such as Happy Birthday. It's a smart idea plain and simple.
On January 24, 2013, the US Patent & Trademark Office published Apple's latest registered trademark certificate for Apple's "Distinctive Design & Layout." Apple was granted two designs officially on Tuesday covering their design in both color and black and white. This particular design is that of your typical mall centric Apple Store layout. Apple had originally filed for these trademarks in May 2010. The Apple Store's design was a noted passion in the biography of Steve Jobs by Walter Issacson. In fact all of chapter twenty-nine is dedicated to the history of the new Apple Stores. The late Steve Jobs once stated that "Unless we could find a way to get our message to customers at the store, we were screwed." When it comes to shopping for a new computer or mobile device today, the Apple Store experience has no equal in the industry.
In Walter Isaacson's biography simply titled "Steve Jobs," Issacson penned, "Jobs hated to cede control of anything, especially when it might affect the customer experience. But he faced a problem. There was one part of the process he didn't control: The experience of buying an Apple product in a store." Even when Jobs initially presented his vision for Apple retail stores to the Company board, Issacson writes, "the board was not thrilled." Although they finally got on board with Steve's vision, it goes to prove that even Jobs had to fight internal head winds on getting some of his ideas approved. The video we present to you below can't be viewed without saying to yourself, this is the house that Steve built. This is one of his greatest contributions to the " Total Apple Experience." If you've ever been in an Apple Store, then you know it's one of the greatest retail experiences bar none.
On November 22, 2012, the US Patent & Trademark Office published several patent applications from Apple that relate to their retail store signage and table-top device security. One patent discusses management of multiple dynamic signage devices that could be coordinated within and across stores, and an interactive floor-map creation system incorporating dynamic signage devices that could facilitate changing the associations between products and dynamic signage devices. If retail based technology happens to be of interest to you or if you're just curious as to how Apple designs their in-store signage, our report will point you to four distinct patents that you'll be able to research to your heart's content.
On November 22, 2012, the US Patent & Trademark Office published a patent application from Apple that reveals a new customer service application specifically designed for iDevices. The project was spearheaded by Benjamin Vigier Product Manager - Mobile Commerce at Apple. Mr. Vigier who came to Apple in 2010 has valuable NFC experience having worked with French mobile operator Bouygues Telecom, an early backer of NFC. Today's revelations show us that for those fortunate enough to live in a city where there's an Apple Store, the newly designed customer service form will help to check users in to see a Genius Bar representative or a workshop/event in a more convenient way. The form will activate automatically on iDevices as they near an Apple Store and provide customers with queue times and other reservation information. Apple's online and in-store service is the very best in the industry today hands down. It now it appears that it's about to get even better.
Every once in a while we get a rare treat and get to read about Apple's vision for something new they're working on. Today it's about a new smart kiosk. Although Apple has been kicking this concept around for some time now in regards to an iTunes based Kiosk or even an iCard & Gift kiosk, I think that this time around they may have hit the right market nerve. Apple's latest in-store kiosk may reside in an Apple Store or another retailer like Best Buy. The idea is simple. You have a new iOS device and you want to find the right accessories or apps for it. You wander into a store with an Apple Kiosk and connect your device to the kiosk which uses a new determination server that will check out your device and lists recommendations. If you're searching for something specific you'll be able to narrow down your search for something like speakers or headsets. One could easily see how Apple could sneak Siri into this kind of device one day to simply dazzle the consumer. This could be the perfect way to introduce Siri to the general public and that's why I think Apple's vision for the perfect kiosk may have finally arrived.
On November 15, 2011, the US Patent and Trademark Office surprises us with a newly granted design patent for the stunning Apple Store in New York's Upper West Side that credits the late, great Steve Jobs. An eye for design was definitely one of the key values that Steve Jobs possessed. It's echoed throughout his biography by Walter Isaacson. Whether it was the original Mac, iPhone, iPad or Store layout – Steve was constantly pushing for product designs that were both simplistic and elegant. So it's fitting that we now applaud Steve's contributions to the great Upper West Side NY Store Design. Update 9AM: Opps, we apparently goofed. The design is in fact that of the Upper West Side Apple Store in New York that uses Hanger Glass - and not that of the store in Paris that we noted in our byline.(Mon Dieu!)
What's with Apple jamming through hundreds of design patents through China's Patent Office this past year? The increase in design patents is measurably noticeable but the reasoning behind it isn't clear in the least. One could only surmise that Apple simply foresees the majority of future copycat designers coming from Asian OEMs. With that said, today's report covers an overview of the latest 37 design patents that were granted to Apple in China this past Friday in addition to a peek at a few architectural styled figurative design graphics showcasing Apple's beautiful Shanghai Store.