The news about cutting smartphone subsidies in Asia began in earnest in January 2013. It was reported back then that after Lenovo's financials were announced their CEO Yang Yuanging urged telecom operators to decrease their subsidies for iPhones and reduce "super-national treatment" for foreign mobile phone makers, including Apple and Samsung. The call for an end to subsidies began then to sweep the industry. In May of this year we posted a follow-up report about subsidies in China under review by the Government. The fear was that cutting subsidies for premium phones like the iPhone could negatively impact Apple's business model and profits. Today, it's being reported by Bloomberg that "China's state-run wireless operators are slashing subsidies they pay to make devices more affordable for consumers just as the biggest phone-makers are set to introduce upgraded products."