In the second California Apple v. Samsung patent trial that began this week, Samsung submitted a series of email exhibits from Apple discussing their product road-map that would be discussed at their "Top 100" executive sales retreat where the best minds of Apple would annually brainstorm for the year ahead. Samsung attempted to make hay with a single entry in these emails about a "Holy War with Google." Yet in context and under scrutiny their argument fails to have any punch whatsoever. Once again, Samsung has decided to shoot for theatrics. It may work in the press for a day or two, but in the end it's just dust in the wind; a feckess exercise.