Tom Klein, CEO of Digital Scientists, recently moderated the Technology Association of Georgia (TAG) Retail Society's Panel on Location-Based Experiences featuring leaders in the field of proximity sensing / location-based technology. The first presentation at the event was made by Apple's Sr. Systems Engineer Orlando Luna on Apple's beacon technology. Our report covers the basics of this presentation and an overview of the Rately Browser for iBeacon Shopping.
In May we reported on Duane Reade Inc. testing out Apple's iBeacon technology for it New York drugstore and convenient store chain. Today it's being reported that IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores.
A series of FCC documents have recently come to light illustrating Apple's iBeacon device and its testing ranges between 2402 MHz and 2480 MHz. The FCC documentation clearly notes that the focus is on Apple's iBeacon device and not any other kind of home device. Third party developers creating devices for Apple's HomeKit may decide to implement Apple's iBeacon technology/component into future devices.
Duane Reade Inc., a subsidiary of the Walgreen Company, is the largest drugstore and convenient store chain in New York City which is known for its high volume small store layouts in densely populated Manhattan locations. The company has just released the first update to their iPhone app which includes the integration of iBeacon that is now being tested at 10-select Duane Reade locations.
The US Patent and Trademark Office officially published a series of 64 newly granted patents for Apple Inc. today. In this particular report we cover granted patents covering Apple's iBeacon, the Magic Trackpad's gimbal press, Gesture Mapping as it relates to image filters and five design patents. We wrap up this week's granted patent report with our traditional listing of the remaining granted patents that were issued to Apple today.
It's being reported today in England that Virgin Atlantic passengers in London Heathrow Airport will become some of the first people to experience a new technology designed to give personal notifications to their phones. The airline is using Apple's iBeacon technology, which uses Bluetooth Low Energy and geofencing, to provide a connected service through their airport experience.
On May 20, Apple iPhone users, starting with the iPhone 4S with integrated iBeacon technology, will be able to participate in New York's May 20 event called "BeaconCrawl." BeaconCrawl, an interactive bar crawl event supporting bars in lower New York that were hit by 2012's Superstorm Sandy, will integrate beacons with a mobile application to drum up business.
On the fifth of April Apple opened their doors to their latest flagship Apple Store in Istanbul, Turkey with the typical opening door hoopla that's common around the globe. The day before the store opened we illustrated a twitter traffic map generated by iPhone users in Istanbul that was quite substantial. Today, the new gets better. Patently Apple was just contacted by a Turkish Company who has just completed one of the largest single day iBeacon deployments at Istanbul's ANKAmall. Boni advised us that they're planning to deploy more iBeacon systems in other shopping malls. In fact they're already working on new projects this year that could rack up another 4,000 iBeacons. While the technology will work with iPhones and Android phones, it's just a fact that more iPhone users in Turkey will be able to take advantage of this this new service immediately.
If developers are wondering what platform to choose for their beacon technology rollout, it's a no brainer. The current score has 87% of iOS devices ready and 2.5% of Android devices ready at this very moment. Here's a trend Google apparently never saw coming. A new slideshow is now available that can provide everyone with the ABC's of beacon technology and applications. It's not iBeacon specific, but it does illustrate Apple's iOS dominance in this area of technologies.
On Monday we reported that Apple's iBeacon was ready for the Minnesota's Twins game opener. As we noted in our report, Major Legal Baseball has installed iBeacon at 20 of their 30 stadiums including San Francisco. It was also announced just yesterday that Apple's iBeacon will be debuting at a stadium in Australia this weekend. In January Forbes noted that Apple's iBeacon was the future of mobile shopping and noted that iBeacon based mobile shopping had kick started this past January in more than 150 U.S. Giant Eagle and Safeway supermarkets. Today, a brief overview of a new ABI study claims that iBeacon technology could break 30,000 indoor location installations by the end of the year.
Earlier this morning we reported on Apple's three new trademark applications for iBeacon icons in color and black and white. Yet the news on Apple's iBeacon doesn't stop there. Today, sources in Minneapolis reports that iPhone-toting Minnesota Twins fans will have their "MLB at Bat" app automatically start up instead of manually having to be started as in the past. That will happen due to Apple's new iBeacon technology. The new iBeacon services will begin this coming Monday at the team's game opener.
Back in November Apple filed four iBeacon trademark applications which covered future financial services, e-commerce, consumer loyalty programs and much, much more. Today, the US Patent & Trademark Office published three new Apple trademark applications covering the iBeacon icon in color and black and white. The applications were actually filed on April first but were delayed in being published to the public until today. Whether they wanted to avoid April fool's day is unknown at this time. Apple filed their icons under two International Classifications covering a wide range of applications including, advertising, business services, retail store services and a car audio apparatus which likely translates into being a part of Apple's CarPlay.
On January 16, 2014, the US Patent & Trademark Office published a patent application from Apple that reveals a secure iWallet system that goes beyond NFC to include new Air Interfaces including a form of Bluetooth, such as iBeacon. Apple began to roll out iBeacon for Apple stores in December and so we're getting closer to Apple's iWallet application. Apple's invention generally relates to methods and apparatuses for conducting a wireless commercial transaction that is both user friendly and secure.
According to a new ABI Research report, smartphones will change the face of retail technologies and shopping, enabling a whole new converging ecosystem to emerge. The report considers the evolving space of retail technology, taking the smartphone as a central component. Over 100 forecast tables in ABI's full report point to in-store analytics, indoor location, smartphone retail applications, digital signage & kiosks, POS, RFID, small cells, Wi-Fi, NFC, retail M2M, and gift cards as keys to this new market.