A news report that broke in July stated that LG thought that OLED displays weren't suitable for smartphones and tablets. Some debated that claim and now we see that Apple does as well. In a new patent application published by the US Patent and Trademark Office this morning, we discover that Apple has found a way to make an OLED based display work better with applications such as word processing and email for corporate users while gaining a power savings of up to 30%. Apple has been on a tear this year working on next generation hybrid displays to power their future iOS devices. In April, we learned that Apple had devised a smart hybrid e-Paper/Video iOS display and in July we discovered that Apple was working on smart transparent displays that could uniquely support augmented reality based applications. It's evident that Apple is placing a tremendous amount of research and finances behind display technology in order to stay one step ahead of the competition.