It's being revealed today that Apple is preparing to open chic new offices in San Francisco's high-rent South of Market neighborhood, which has spawned scores of promising startups. Apple's decision to plant a flag in San Francisco, 46 traffic-choked miles north of its headquarters, comes years after similar moves from rivals and marks a turning point in Apple's willingness to accommodate workers.
Apple's new office, which is currently under construction, will provide about 76,000 square feet of rented space that could be ready for late summer.
The Reuters report, which spent most of its content focused on Apple having to be competitive with Google and others to attract top talent in San Francisco, innocently mentioned that the two floors Apple has leased is in a building mostly occupied by CBS Interactive. You have to wonder if that tiny little fact, that's almost overlooked in the story, is the real reason behind Apple choosing to open a San Francisco office. Perhaps it's space for an Apple TV team. For more on this story, read the full Reuters report here.