On Monday, as the European Patent and Trademark Office was in the process of changing its name over to EUIPO, they published Apple's latest trademark filing for 'Apple True Tone.' Apple's True Tone technology covers their True Tone flash as well as their new True Tone Display that was introduced with the 9.7" iPad Pro. Apple's senior vice president of Worldwide Marketing stated in a press release on Monday that the new True Tone display "uses new four-channel sensors to dynamically adjust the white balance of the display to match the light around you for a more natural and accurate, paper-white viewing experience."
Apple's TM Application In-Part for 'Apple True Tone'
According to EUIPO documentation, the trademark was officially filed under International Class 009. Apple's filing presented the following specific verbiage for this class as follows:
"Computers; computer hardware; wearable computer hardware; handheld computers; tablet computers; telecommunications apparatus and instruments; telephones; mobile telephones; wireless communication devices for the transmission of voice, data, images, audio, video, and multimedia content; network communication apparatus; handheld digital electronic devices capable of providing access to the internet and for the sending, receiving, and storing telephone calls, electronic mail, and other digital data; wearable digital electronic devices capable of providing access to the internet, for sending, receiving and storing of telephone calls, electronic mail, and other digital data; electronic book readers; computer software; computer software for setting up, configuring, operating or controlling computers, mobile devices, mobile telephones, wearable computer hardware, computer peripherals, and audio and video players; application development software; computer software for creating, editing, extracting, encoding, decoding, displaying, storing and organizing graphics, images, video and other multimedia content; computer software for use on handheld mobile digital electronic devices and other consumer electronics, namely, computer software to operate still and video camera flashes contained therein; downloadable pre-recorded audio, video and multimedia content; downloadable electronic books, magazines, periodicals, newsletters, newspapers, journals and other publications; computer peripheral devices; wearable computer peripherals; computer cables, monitors, display screens, keyboards, mice, mouse pads, printers, disk drives, and hard drives; peripherals for mobile devices; sound recording and reproducing apparatus; digital audio and video players and recorders; audio speakers; audio amplifiers and receives; motor vehicle audio apparatus; voice recording and voice recognition apparatus; earphones; headphones; microphones; televisions; television receivers and monitors; set top boxes; radios; radio transmitters and receivers; optical apparatus and instruments, namely camera flashes; cameras; global positioning systems (GPS devices); navigational instruments; data storage apparatus; computer chips; batteries; electrical and electronic connectors, couplers, wires, cables, chargers, docks, docking stations, interfaces, and adapters for use with all of the aforesaid goods; covers, bags and cases adapted or shaped to contain computers, computer peripherals, computer hardware, mobile telephones, and wearable computer peripherals, handheld and wearable digital devices, and audio and video players; electronic agendas; apparatus to check stamping mail; cash registers; mechanisms for coin-operated apparatus; dictating machines; hemline markers; voting machines; electronic tags for goods; prize selection machines; facsimile machines; weighing apparatus and instruments; measures; electronic notice boards; measuring apparatus; wafers [silicon slices]; integrated circuits; fluorescent screens; lights conducting filaments [optical fibers]; electric installations for the remote control of industrial operations; lightning arresters; electrolyzers; fire extinguishers; radiological apparatus for industrial purposes; life saving apparatus and equipment; whistle alarms; sunglasses; animated cartoons; egg-candlers; dog whistles; decorative magnets; electrified fences; portable remote-controlled car retarders; electrically heated socks."
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