The Wall Street Journal (WSJ) reported in December that Samsung Electronics would be adding a new pressure-sensitive display to their next-gen Galaxy S7 smartphone that some are speculating will attempt to mirror Apple's 3D Touch. Samsung actually had 3D-Touch-like technology first via Synaptics but couldn't make it a viable feature. Apple once again took a Samsung feature and turned it to their advantage by doing it right. A new Korean report today clarifies what Samsung is aiming for with their displays this year starting with the S7.
According to the Korean report, Samsung will be dumping Synaptics and integrating their own Touch IC for the S7. The report noted that "Samsung Electronics had been using foreign semiconductor businesses' Touch IC for its high-end Smartphones. Geographical change in this industry is expected due to internalization." They added that "Samsung Electronics is planning to use its own Touch IC for Galaxy S7 that will be announced next month. Touch IC was developed by Samsung Electronics' System LSI Business Department, and Samsung Electronics' Wireless Business Department is going to install it into Galaxy S7."
The report further noted that "Samsung Electronics' System LSI had been preparing for development of Touch IC for 3 years and it was recently decided that it will be used for the Galaxy S7. There is a high chance that it will be only supplied for the Galaxy S7 series," initially.
While the report never makes reference to Apple's 3D Touch feature specifically, they noted that Samsung was making this move now "Because the applications with touch-input is expanding towards laptops and monitors and emerging as a main method that will decide user interface (UI) and user experience (UX)."