While HTC's 'Zoe Capture' smartphone feature was reportedly ahead of Apple's 'Live Photos," the feature only became fashionable when Apple introduced it with their new iPhone 6s last fall. And now that it's a hit, Samsung is preparing to jump on the Live Photos bandwagon. According to one of Android Geek's sources, Samsung's software engineers are currently testing their Live Photos-like feature for Q4, though the feature may be highlighted during Samsung's Galaxy S7 presentation later this quarter under branding that some think will cover the essence of "Vivid Photo."
The Android Geeks report further noted that "Unlike Apple's Live Photos, the Vivid Photo feature from Samsung won't capture sound with the photo. By ditching sound capture, Samsung will allow users to share Vivid Photos directly to Facebook as GIFs. This way, Vivid Photos won't require special attention from Facebook, as Live Photos did, because GIFs are already supported by the social network giant."